Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion.

Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian.

Fan commentary, interaction and ideation helped shape the GOAT ToadZ surface bait from day-one.

You helped design it. We listened. You watched the process; saw the bait take shape. Now, get ready to sling it . . . the super soft yet tough-as-nails, boot-kicking, completely original topwater bait known as the GOAT ToadZ™.

In the meantime, give yourself a little high-five. Then stay tuned for the rest of the story. And watch as new Z-Man GOAT ToadZ comes alive at the 2022 Bassmaster Classic.