Abu Garcia®’s new Gen Ike EZ Cast Combo received the award for best new Kids’ Tackle product in the ICAST 2020 New Product Showcase, as voted on by members of the fishing media along with retailers and other members of the fishing industry. Winners of the category-specific awards were announced in conjunction with this year’s virtual ICAST, which saw all voting done online in the absence of an in-person trade show.

With inspiration from professional angling superstar Mike Iaconelli, the Gen Ike EZ Cast baitcast combo features a revolutionary Anti-Backlash System™ that makes it easy to learn how to use a baitcast reel. The Anti-Backlash System™ automatically controls the spool which lets young anglers enjoy fishing without fear of line twists or tangles.

“Recruiting new anglers to the sport of fishing — and retaining those new anglers once they enter the sport — remains a priority for Abu Garcia. We’re fortunate to have an angler like Mike Iaconelli on our pro staff and his insights into youth fishing and his passion for product development have paid huge dividends for the brand and anglers as a whole,” said Abu Garcia Vice President of Marketing Jon Schlosser. “This combo is going to help a lot of developing anglers shorten the learning curve with professional-level gear, ensuring they continue to progress in our sport.”

Additional features of the new Abu Garcia Gen Ike EZ Cast Combo include a three-bearing system for added smoothness, an aluminum handle for durability retention without added weight and soft-touch handle knobs for added comfort. The 6-foot, medium-action rods feature high-density EVA handles and the reels come pre-spooled with high-quality 10-pound-test line.

The Gen Ike EZ Cast Combo have an MSRP of $49.99 and will be available in retail channels in September 2020.

To learn more about the Gen Ike EZ Cast Combo and other new products from Abu Garcia, please visit abugarcia.com. For more information about all of the 2020 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, go to https://newproductportal.purefishing.com/.