|The current members of ASA’s board of directors are –|
Executive Committee –Jesse Simpkins, Vice President of Marketing, St. Croix Rod, Chairman; Phil Lillo, Owner/CEO, Don Coffey Company, Vice Chairman; Dan Ferris, Publisher, Midwest Outdoors, Secretary; Dan McDonald, President, Yakima Bait Company, Treasurer; Patrick Gill, CEO, TackleDirect, At-Large; and Chris Megan, Publisher, On The Water, LLC, Immediate Past Chairman.
Board members – Bruce Akin, CEO, B.A.S.S. LLC; Dale Barnes, Division Manager, Marketing, Yamaha Marine Group; Diane Bristol, Sr. Director, Employee & Community Engagement, Simms Fishing Products; Charlie Davis, Director of Brand-Fishing, Plano Synergy; Peter Foley, President, Boone Bait Company, Inc.; Frank Hugelmeyer, President, National Marine Manufacturers Association; Bob Hunter, Vice President, Merchandising, Big Rock Sports; Mike Jackson, President, Wright & McGill Company; Sara Parker Pauley, Director, Missouri Department of Conservation; and Steve Smits, President and CEO, ZEBCO Brands.
Ex-officio Members – Dave Bulthuis, President, North America, Pure Fishing, Inc; Carey Graves, President, Daiwa USA; Kenneth Hammond, CEO, The Hammond Group; Kirk Immens, President, Sportco Marketing, Inc.; and Zack Swanson.