|The current members of the board of directors are –
Executive Committee – Chris Megan, Publisher, On The Water, LLC, Chairman; Jesse Simpkins, Director of Marketing, St. Croix Rods, Vice Chairman; Louis Chemi, COO, Freedom Boat Club, Secretary; Dan McDonald, President, Yakima Bait Company, Treasurer; Steve Smits, President and COO, ZEBCO Brands, At-Large; and Kirk Immens, President, Sportco Marketing, Inc., Immediate Past Chairman.
Board Members – Bruce Akin, CEO, B.A.S.S. LLC; Dale Barnes, Division Manager, Marketing, Yamaha Marine Group; Charlie Davis, Director of Brand-Fishing, Plano Synergy; Dan Ferris, Publisher, Midwest Outdoors; Peter Foley, President, Boone Bait Company, Inc., Patrick Gill, CEO, TackleDirect; Kelly Hepler, Department Secretary, South Dakota Game, Fish and Parks; Frank Hugelmeyer, President, National Marine Manufacturers Association; Bob Hunter, Vice President, Merchandising, Big Rock Sports; Mike Jackson, President, Wright & McGill Company; Carl Liederman, President, Capt. Harry’s Fishing Supply Co., Inc.; Dave Pfeiffer, President, Shimano North American Fishing, Inc.; and Zach Swanson, General Manager and Vice President of Sales, Rapala.
Ex-officio – Dave Bulthuis, President, North America, Pure Fishing, Inc; Carey Graves, Vice President of Sales, Daiwa Corporation; Kenneth Hammond, CEO, The Hammond Group; and Phil Lillo, Owner/CEO, Don Coffey Company.
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