|Ken Eubanks is CEO of Rather Outdoors, which owns Lew’s, Strike King and ZEBCO, among other brands. Eubanks previously worked for Pure Fishing as Senior Vice President/General Manager, North America, and was also an Exofficio board member.|
Todd Hammill is CEO of Wired2Fish, Inc. Hammill has served on ASA’s Finance and Market Insights committees.
Daniel Nussbaum is President of Z-Man Fishing Products, Inc. Nussbaum currently serves on the Trade Show, Market Insights and Marketing committees.
Mike Powell is General Manager of Mason Tackle, Ed Cumings and Fishing Tackle Grab Bag. Powell is a third-generation leader of his family’s small tackle businesses. He has served on the Trade Show and Market Insights committees.
The current members of ASA’s board of directors are:
Executive Committee: Jesse Simpkins, St. Croix Rod, Chairman; Phil Lillo, Don Coffey Company, Vice Chairman; Dan Ferris, Midwest Outdoors, Secretary; Dan McDonald, Yakima Bait Company, Treasurer; Patrick Gill, TackleDirect, At-Large; and Chris Megan, On The Water, LLC, Immediate Past Chairman.
Board members – Diane Bristol, Simms Fishing Products; Dave Bulthuis, Pure Fishing, Inc; Charlie Davis, Plano Synergy; Peter Foley, Boone Bait Company, Inc.; Carey Graves, Daiwa USA; Kenneth Hammond, The Hammond Group; Frank Hugelmeyer, National Marine Manufacturers Association; Kirk Immens, Sportco Marketing, Inc.; Mike Jackson, Wright & McGill Company; Matt Jensen, Rapala USA; Dave Pfeiffer, Shimano North American Fishing, Inc.; Casey Shedd, AFTCO Manufacturing, Inc.; Bruce Stanton, PRADCO Fishing; and Eric Sutton, Florida Fish and Wildlife Conservation Commission.
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