Northland Fishing Tackle® is now in the premium hard bait game with the new Rumble series crankbaits designed by chief lure designer, Jarmo Rapala…and fishing is definitely better with balsa.

The Rumble series is born from a block of balsa wood and welded with through-wire construction, then finished with hand painting and individual tank testing. All Northland Rumble baits are handmade from start-to-finish employing the company’s signature Heat Compression Molding (HCM) process that promises unmatched durability… and baits that run true on the troll… and cast farther than the competition.

“Simply put,” says Jarmo Rapala, “fishing with balsa is better, and we have the best balsa plugs on the market today. All of Northland’s Rumble Series lures—our Shiner, Shad and Stick –are handcrafted using a unique Heat Compression Molding Process (HCM) as opposed to a one-piece lathing procedure. With this method, we can create and seal together two full-length halves of the lure body, allowing us to position the weights more precisely for optimal center of gravity, superior flotation at rest, better overall balance, longer casts, and a nice, tight action with just the right amount of roll to drive predator fish crazy. It also allows us to through-wire each lure and finish it off with a light coating of lacquer that’s strong enough to protect the body while adding almost no additional weight.”

But don’t just take Jarmo’s word for it… What you’re about to see through video taken at the factory are the steps to building these unique baits that demonstrate the entire Heat Compression Molding (HCM) process, a technological marvel in a world of me-too crankbaits.