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For 33 years Les Bratcher was a successful high school football, basketball and softball coach in Alabama not only creating success on and off the fields and court but helping students follow their dreams. In 2013 Les was recognized for his outstanding achievements, and was put in the Alabama Wiregrass Hall of Fame. When it was time to move on to his next career, Les followed his second passion to carry him to his present job, and that was fishing. Throughout his coaching career Les had a passion for bass fishing and it would be a perfect fit to tackle his next stop at Big Bite Baits.
In his role at Big Bite Baits Les is the Pro Staff Director. His primary duties are making sure that the Big Bite Pro Staff members have what they need. He oversees the BASS and BPT Pros, Walleye, Crappie, Saltwater, Lady Professionals as well as the Big Bite Field Staff.
Asked what it is about your job that you like the most? Coach adds “being a true fisherman it is being involved in the fishing business, but I’m a people person at heart it is the day to day interacting with all of the pros and the customers that call in asking about baits that we make, and I have been known to give them a few fishing tips also along the way”. You can catch some of Les’s best tips on the popular Rig It LIVE weekly segment on the Big Bite Baits Instagram account, which typically airs Thursdays at 3PM CST.