News

We’re living in a golden age of ice fishing. Many new anglers who flocked to fishing during the COVID pandemic are eager to try ice fishing for the first time. As they start shopping equipment, they’ll find more products than ever – clothing, footwear, portable shelters, augers, and electronics – that make ice fishing more comfortable and productive than ever before. And when it comes to the critical interface between angler, lure and fish, they’ll find a vast – and…

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Angler Hank Cherry

Fishing fans know Hank Cherry as one of the hottest bass pros on the circuit over the past few years, and when Hank speaks up, just about everybody bends an ear. Winner of the 2020 and 2021 Bassmaster Classics, the 48-year-old North Carolinian has strung together some impressive seasons since kicking off his career nine years ago. Renowned for his ability to wrestle hawgs and limit creels from skinny waters where seeing below the surface at a significant distance provides…

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It’s no stretch to call the ChatterBait JackHammer bladed jig the hottest big bass lure of a generation. Tourney box scores and 5-star angler reviews tell the story. Consult any online tackle retailer and settle in for hours of glowing reports, piles of monster bass pix attached for good measure. There’s authentic excitement behind anglers’ words— the sort of language that can only result from epic days on the water. Check Rufus from Indiana, Trey from Texas, BankfishVince, Guy from…

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For years, anglers have utilized Minn Kota’s coveted GPS anchor technology, Spot-Lock, which can keep their boat locked in place on windy days, in current, while culling fish, or retying a bait. Since the introduction of and growth of live sonar technology, anglers have had to choose between Spot-Lock and the use of their MEGA Live transducer. To solve this dilemma for anglers, Humminbird has introduced MEGA Live Imaging TargetLock™, giving back Spot-Lock to anglers who demand total boat control…

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Fishing’s Marathon Man, Jeff Kolodzinski, is back for the annual event that raises much needed funds for the Fishing For Life Next Gen Program, a 501(c)(3) nonprofit organization focused on serving children of military families—especially those families that have lost a loved one during active military service—and single-parent households. The Marathon Man event is a fishing endurance test in which Kolo (as his friends call him) attempts to break his own world record for number of fish caught in 24…

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