News

                  Park Falls, WI (June 24, 2019) – St. Croix Rod CEO and co-owner, Paul Schluter, announced a planned transition of leadership to St. Croix Team Members in January of this year. In his statement, Schluter cited his desire to hand over the day-to-day operations of the 70-year-old company in order to focus on family, fishing and other aspects of the company he most loves.   Paul’s journey with St. Croix started in 1983…

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College Craw 2019 Grant Program College fishing continues to grow each year, and Big Bite Baits is looking to help collegiate anglers on the water with a new fish catching soft plastic craw, but also help them off the water with an exciting new program. Two percent of all sales of the College Craw will go towards a grant that will be awarded to teams which are selected based on an application process at the end of each year. Big…

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FOND DU LAC, Wis. (June 18, 2019) – The new Mercury Racing 450R outboard is purpose designed for the high-performance disciple craving unrelenting power. Steeped in Mercury Racing DNA, the 450R features a 4.6-liter V8 FourStroke powerhead boosted by an exclusive Mercury Racing supercharger to produce 450 peak propshaft horsepower and 40 percent higher torque than the powerful 400R.  At over 300 pounds lighter than the nearest competitor, the new 450R delivers industry leading power-to-weight in a compact, efficient package.…

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        Sunline Introduces New Fluorocarbon Products Introducing the latest additions to our Sunline family of fluorocarbon lines.   ・Power2C FC : Designed Specifically for Power Fishing ・Stealth FC : Designed Specifically for Vibrating jig Fishing ・Night FC : Designed Specifically for Night Fishing       Power2C Known as the ultimate power fishing angler, Jason Christie demands incredible strength and abrasion resistance in a fishing line to meet the challenges of heavy cover, short casts and explosive…

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            The Original Underwater Camera     The best way to observe a fish is to become a fish. – Jacques Cousteau     Crosslake, MN (June 20, 2019) – For centuries, anglers and adventurers alike have pondered the fascinating realm below the surface—that vast aquatic expanse enveloping almost three-fourths of planet Earth.   In early efforts to observe the depths, famed underwater explorer Jacques Cousteau invented the “aqualung”—the first apparatus that made sub-surface exploration possible—in 1943.…

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