News

If you’ve paid any attention to the progression of ice baits for lake trout, pike, and outsized walleyes, you’ve noticed that there’s a trend toward fishing big tubes for more and bigger fish. Especially with behemoth lake trout, anglers often choose tubes over spoons, blade baits, rattle baits, and even meat to chase their quarry, whether we’re talking laker factory Fort Peck, the Great Lakes, high-altitude waters, smaller stocked-trout lakes, or the pristine ice of Canadian provinces. Why? They just…

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Hobie Eyewear

They slice through glare so you can peer deep into the water, sport Removeable Side Shields and an Adjustable Neoprene Retainer, weigh next to nothing, and won’t sink if dropped overboard. Start adding up the many features of Hobie Eyewear’s NEW Monarch Float Polarized Sunglasses and the sum total is a versatile angling edge and comfortable casual look that can’t be denied. Available now on www.hobieeyewear.com, and ready to ship to retailers, they come in four great Hobie lens styles…

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Angler Hank Cherry

Repurposing is the name of the game in sunglasses. Buy a pair and hope they’ll perform as well in the boat as on the ski slope or driving to the grocery store. Makes sense…mostly. But what makes even more sense for anglers is owning an outrageously affordable pair that was critically conceived by Hobie Eyewear – with input from Hank Cherry – and engineered specifically for the demands of bass fishing: Hank Cherry Champions Collection. Hobie Eyewear’s premium polarized lenses…

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For decades, Humminbird LakeMaster® has led the charge with the most accurate and advanced mapping available for anglers. Now, LakeMaster is taking it to an entirely new level with the introduction of Humminbird LakeMaster maps with VX Technology. The LakeMaster name has been praised among anglers for having the highest quality mapping for fishing, often collected by a team of GIS analyst cartographers. Now with VX Technology, LakeMaster maps are packed with more information than ever before, including five new customizable…

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Saltwater Fishing

Regardless of where you live or fish, spend enough time on your home waters and you’ll experience some incredible events. You’ll see things, put together clues, and identify patterns and presentations that lead to truly unique angling opportunities. It may be a mass concentration of a single species to spawn; a baitfish migration; an epic forage hatch; or simply a brief but predictable window of intense feeding activity. These are the kinds of events that don’t happen often. They may…

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