Mercury Marine wins seventh consecutive Green Masters award FOND DU LAC, Wis. (Dec. 13, 2017) — Mercury Marine’s commitment to sustainability has earned the company the “Green Masters” designation from the Wisconsin Sustainable Business Council for the seventh consecutive year. Earning the Green Master designation places Mercury among the top 20 percent of the approximately 200 participating companies.  In 2017, Mercury received a sustainability score of 643 points, well above the necessary story to retain its Green Master status. The…

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Target Walleye/Ice Celebrates 3rd Anniversary With 75,000 Email Subscribers and 125,000 Readers BAXTER, MN — Target Walleye/Ice recently surpassed 75,000 subscribers to their popular twice-a-week emails about walleyes and ice fishing. After just three years, Target Walleye/Ice is now the No. 1 North American digital media property for these markets reaching more than 125,000 readers of each email. It’s also the No. 1 platform for walleyes and ice fishing on Facebook with 135,000 fans and Instagram with 43,000 followers. “All…

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2 Terry Catch- Swinging a crappie into the boat is part of the fun of any crappie trip. Here, Saldeen gets in on the fun. Crappie Tips from a Special Guide Story & photo by Brent Frazee Things many fishermen take for granted – something as simple as getting into a boat – are a bit complicated for Terry Saldeen. Saldeen, a partial quadriplegic, spends his life in a motorized wheelchair. But that doesn’t stop him from going crappie fishing…

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2017 Future Fisherman Foundation Annual Auction!  Bids are Still Open! Ponca City, Okla., (November 30, 2017) The Future Fisherman Foundation (a 501 (c) 3 Foundation) will once again offer Christmas shoppers a great opportunity to bid on a bevy of guided fishing trip’s, as well as, a very large selection of tackle packages and merchandise. Proceeds from the annual event support F3 programs like Hooked on Fishing, Not on Drugs, SuperFish and the Tackle for Educators programs. If you belong…

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The Navionics Boating app offers a rich set of invaluable features, allowing you to easily customize the map to fit your needs! Open the app and go to Menu > Map Options: • Turn Easy View ON to magnify icons and text • If you’re in an area where water fluctuates due to droughts or floods, adjust the Water Levelsetting to alter contours and spot soundings accordingly • Use Depth Shading to highlight depths up to a select value • If you selected the SonarChart™ layer, SonarChart™ Density allows you to customize the amount…

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