News
Competitive Angler Matt Stefan

KENNESAW, Ga.–Prior to turning full time FLW® pro five years ago, Matt Stefan made a living assuring commodities such as soybeans and gold were being traded in a fair and ethical manner. It’s no surprise the Wis. pro was quick to recognize the financial opportunities within the Yamaha Power Pay contingency program for tournament anglers, which has already paid anglers roughly $20,000 since its launch. “I can’t remember if I first heard about Power Pay on social media or on…

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Angler Patrick Walters with Largemouth Bass

With the Bassmaster Elite Series on hold due to coronavirus concerns, South Carolina pro Patrick Walters has been using his downtime to dial in a big-fish bait he’s confident could someday win him a tournament – the Storm® Arashi® Glide, a 7-½-inch, single-joint, hard swimbait with a replaceable soft tail. “That’s the bait I’ve been mesmerized by lately and have been playing with a lot,” says Walters, a Rapala® pro (Storm is a Rapala Respected Brand). “It’s got draw power…

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High School Anglers with Smallmouth

Something very strange is happening across the country involving teens and fishing. Though some speculate it may be a result of COVID-19, or perhaps distance learning about angling education, or possibly even Saturday morning television shows about teens catching fish, one thing is clear… today’s teens are suddenly going fishing in record-breaking numbers. For instance, in one week, the Minnesota DNR sold a record 13,369 fishing licenses in to resident teens 16 and 17 years old. Compared to sluggish historic…

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Girl using Aqua-Vu Fishing Camera

Big-name bass tournaments might be shelved for the short term, but for every day anglers, lakes, rivers and reservoirs remain open for business. Across America, fishing license sales are skyrocketing as anglers from every walk of life are enjoying the nation’s aquatic resources. We’re adapting, too, forging ahead with a new breed of ‘virtual’ fishing tournament that anyone with a rod and reel and a few bucks can enter. Beginning Saturday, May 16, Aqua-Vu will launch “Fishing for Dreams”— an…

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St. Croix Lifestyle Apparel

You have a unique lifestyle, and if you’re reading this, chances are pretty good that St. Croix already fits into it. Giving anglers the upper hand in any angling situation with the Best Rods on Earth® is the primary mission we’ve embraced for over 70 years now. But we don’t stop there; our lifestyle apparel fits great, feels even better, and reflects the personalized passions of our anglers with unique, Park Falls-flavored style – whether they’re expressed on the ocean,…

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