News
Ducks Unlimited Habitat

Yamaha Rightwaters is a new sponsor of the Ducks Unlimited Gulf Coast Initiative, a multi-year conservation initiative dedicated to rebuilding wetlands lost to erosion, subsidence and sea level rise in Louisiana and Texas. Through the Meraux Foundation Terracing Project in Louisiana and the Sargent Marsh Shoreline Protection Project in coastal Texas, Ducks Unlimited, Yamaha Rightwaters, and other supporters will restore designated seagrass and wetland habitats and contribute to climate mitigation through a combination of protecting buried carbon and sequestering atmospheric…

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Angler Hank Cherry celebrates Classic win with family

 For the second year in a row, Abu Garcia pro Hank Cherry used professional bass fishing’s biggest stage to show the world what it means to fish to win. Equipped with Abu Garcia rods and reels, Cherry faced off against 53 of the world’s best bass anglers on Texas’s Lake Ray Roberts for a chance at the sport’s most prestigious prize and a chance to make history. On Sunday, Cherry brought 13 pounds, 1 ounce to the 2021 Bassmaster Classic…

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Angler Hank Cherry Holds Bass

After he won his first Bassmaster Classic in 2020, Berkley pro Hank Cherry and the Berkley bait scientists set out to develop the ultimate jerkbait. More than just one of Cherry’s favorite ways to catch bass and a presentation with which the North Carolina native has become synonymous, the team believed it could produce a bait that would work year-round in any fishery and, hopefully, be a factor in the 2021 Bassmaster Classic on Lake Ray Roberts. All the off-season…

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St. Croix Customer Appreciation

People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. St. Croix invites all anglers to join one another in celebration of fishing as Customer Appreciation Day returns to an in-person format at the St. Croix Factory in Park Falls, Wisconsin, Saturday, June 19. At St. Croix Rod, we’ve been celebrating anglers for 74 years by putting them at the heart of everything we do. “Customer Appreciation Day…

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Skeeter FXR Bass Boat

Skeeter, a leader in performance fishing boats, introduced new, refreshed features for the company’s premier bass boat line, the FXR™, for the 2022 model year. “Skeeter’s ultimate fishing boat has to have all the bells and whistles. It will also project the same look as Yamaha’s new, upgraded V MAX SHO®,” said Jeff Stone, Sr. Vice President, Skeeter Boats. “The new FXR models raise the standard for tournament bass boats with refined styling and continue to deliver the ultimate level…

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