News

For decades, Minn Kota® and Humminbird® have been working relentlessly to create and perfect products that give anglers the best possible on the water experience. That dedication remains strong today, as the people behind these brands work diligently to provide anglers everywhere with the innovations and products they rely on to fulfill their angling adventures. There’s no question that the demand for fishing products is at an all-time high, and that the ability to meet that demand has been impacted by…

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Mercury Marine Energy Efficiency

Mercury Marine, a division of Brunswick Corporation (NYSE:BC), today announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the first to be developed under Alliant Energy’s Renewable Energy Partner program. The project will offset 10% of the electricity…

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Upstart product developer Brian McKinnon is the new king of ICAST after Pacbak, a self-designed portable cooler and vacuum sealer out-dueled more than 900 entries in the New Product Showcase and some of the biggest brands in fishing. Three weeks ago, the 38-year-old from Anchorage, Alaska was still scrambling to find a spot on the show floor in Orlando. Ultimately, he landed with a 10×10 booth tucked away on the outer edges of the Orange County Convention Center for ICAST…

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It was only months ago that Wisconsin angler Jay Przekurat became one of the youngest competitors ever to qualify for the Bassmaster Elite Series. Not content with that, he set out on his rookie season with the Elites to smash through barriers and break records. On Championship Sunday, July 18, 2022, the rookie defied the odds and dominated a field of some of the best smallmouth anglers on the planet, battling his way to first place on his very first…

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Last night, the ICAST 2022 “Best of Category” winners were announced during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. The recreational fishing industry’s brightest stars gathered beneath the stage lights to see which products would carry home one of the coveted ICAST awards selected by credentialed buyers and media at the industry’s largest trade show. “The nice thing about these awards is that they are accolades from your peers,” said the American Sportfishing Association’s (ASA) Chairman Jesse…

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