News

From the godfathers of modern jig technology comes a slew of new jigs designed specifically for largemouth, spotted, and smallmouth bass. Meticulously architected for tactical techniques, Northland’s new assortment covers a medley of applications, from weedless slithering through the greenery, to stealth footballing and small profile headstands on the bottom. The entire Elite Series collection is forged on premium Gamakatsu hooks. That means the best wire for strength and consistency. The best tempering, so they won’t break or straighten. And…

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Humminbird MEGA Live® Imaging TargetLock™ received the Best in Category Award for Electronics at the ICAST 2022 New Product Showcase, currently underway in Orlando, Florida, as voted on by attending fishing media and retailers. With the introduction of the all-new MEGA Live Imaging TargetLock, anglers no longer need to choose between MEGA Live Imaging and Minn Kota Spot-Lock, making it easier to stay on and catch more fish. The new product, used in conjunction with the legendary Minn Kota Ultrex trolling…

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A rising tide, it’s said, floats all boats. Unfortunately, an ebbing economy can have the opposite effect. With inflation at levels that haven’t been seen in decades and gas prices rising even more, you can bet that charter captains and fishing guides across the country are feeling a shark-sized bite right where they keep their wallets. “It’s tough to make a living on the water when the cost of fuel and other expenses keeps rising,” says National Professional Anglers Association…

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by Greg McCain In many ways, pulling crankbaits looms as an intimidating technique for catching summer crappie. With the conglomeration of rods, lures, electronics, and other boat accessories – plus the need-to-know details about fish location, depth, boat speed, and line length – pulling cranks can be something of a daunting proposition. The process does not have to be that way, however. In fact, those fishermen who practice the craft suggest that with just a little experience, trolling crankbaits for…

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by Debbie Hanson Tiffany “Snookie” Risch inspires women to target blue cats on the James River. Some anglers have a way of describing an experience with such passion and enthusiasm that it makes you want to drop whatever it is you’re doing at that given second and get outdoors to bait a hook or cast out a lure. Tiffany Risch, known to most as “Snookie” on social media, is one of those anglers. Her down-to-earth nature and words of encouragement…

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