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It’s no stretch to call the ChatterBait JackHammer bladed jig the hottest big bass lure of a generation. Tourney box scores and 5-star angler reviews tell the story. Consult any online tackle retailer and settle in for hours of glowing reports, piles of monster bass pix attached for good measure. There’s authentic excitement behind anglers’ words— the sort of language that can only result from epic days on the water. Check Rufus from Indiana, Trey from Texas, BankfishVince, Guy from…

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For years, anglers have utilized Minn Kota’s coveted GPS anchor technology, Spot-Lock, which can keep their boat locked in place on windy days, in current, while culling fish, or retying a bait. Since the introduction of and growth of live sonar technology, anglers have had to choose between Spot-Lock and the use of their MEGA Live transducer. To solve this dilemma for anglers, Humminbird has introduced MEGA Live Imaging TargetLock™, giving back Spot-Lock to anglers who demand total boat control…

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Fishing’s Marathon Man, Jeff Kolodzinski, is back for the annual event that raises much needed funds for the Fishing For Life Next Gen Program, a 501(c)(3) nonprofit organization focused on serving children of military families—especially those families that have lost a loved one during active military service—and single-parent households. The Marathon Man event is a fishing endurance test in which Kolo (as his friends call him) attempts to break his own world record for number of fish caught in 24…

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Angler Holding Bass Caugh on Northland Football Jig

Whether you’re on a natural lake, river, or reservoir, it’s common knowledge that rock, gravel, wood, and hard-bottom areas attract both brown and green bass in numbers and size. But to fish these areas takes just the right presentation. One of the top ways to snatch fish off ledges, rubble and craggy spots? Football head jigs, historically a big fish catcher on the pro tours and a go-to in boats of everyday anglers, especially early and late in the season…

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Berkly SlobberKnocker

Last month, anglers everywhere were invited to vote for their favorite new fishing product in the first-ever Anglers’ Choice Award competition. Of the 30 New Product Showcase winning products that debuted at ICAST 2022, Pure Fishing, Inc.’s freshwater hard lure – the Berkley Slobberknocker – is the winner. Produced by the American Sportfishing Association (ASA), ICAST – the International Convention of Allied Sportfishing Trades – draws thousands of tackle buyers and media members each July to the Orange County Convention Center in…

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