News

FOND DU LAC, Wis. (Nov. 11, 2015) – In what has become an annual event, Mercury Marine, the global leader in marine propulsion, honored both past and present military veterans with a celebration today at the company’s global headquarters in Fond du Lac. The day started with a message of thanks at 11:11am and was followed by a presentation, honoring Mercury Marine veterans past and present, featuring Mercury Marine president John Pfeifer, Wisconsin Department of Veteran Affairs Secretary John Scocos…

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Little Falls, Minn (November 11, 2015) – Larson Boat Group (LBG) has launched a series of new brand websites as part of its continuing effort for a complete new brand look and updated digital resources. New sites have been launched for Larson Boat Group, Larson, Striper, Larson FX and Triumph with Larson Escape site launching by November 15th. Larson Boat Group worked with its creative partner Adventure Creative and technology partner AVALA Marketing to create sites that are both unique…

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FRABILL’S SENTINEL SERIES BOASTS ANGLING ERGONOMICS, PLUS PORTABILITY AND PRECISION Plano, IL (November 2, 2015) –You’ve seen it out there on the frozen landscape. You’ve wondered about that single shelter all by itself, shining like a beacon of great fishing. Far from the crazy crowds of shantytown, the intriguing black and yellow structure sits atop a chunk of untouched underwater real estate. What does that angler know that no one else does? Celebrating the spirit of ice fishing adventure, Frabill…

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Aqua-Vu’s amazing Multi-Vu System adds instant underwater video to any TV-equipped ice shanty Crosslake, MN (November 4, 2015) – The ice shelter business is booming. Since 2007, sales of wheeled ice fishing houses have more than doubled. An entire industry has sprung up in response, with new manufacturers and expanded retail locations emerging each winter. Lately, folks haven’t been shy about dropping big bucks for the ultimate hardwater crib, either. Ten, twenty and even fifty thousand dollars or more isn’t…

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POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would tote his or her signature stick in a single, well-worn violin case, Bro would enter carrying a half-dozen selections; his handler and better-half Heather, following along with another select few…

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