Cannon® Modernizes Downrigger Technology with Connected Optimum Downrigger 
The One-Boat Network™ Connects Humminbird® Fish Finders with Cannon Downriggers and Other Trolling Technologies to Make Boat Management and Effective Bait Presentation Easier than Ever

RACINE, Wis., July 2, 2019 – Cannon®, long the gold standard in trolling dependability and performance, is bringing modern connected technology to the category with its new Optimum Downrigger, which will debut at the American Sportfishing Association’s International Convention of Allied Sportfishing Trades (ICAST). The product brings the One-Boat Network to life in trolling applications and fully integrates withHumminbird® fish finders, Fish Hawk electronics, a new mobile app and other Optimum downriggers wirelessly.

The Optimum Downrigger boasts a full-color 3.5-inch display. Whether on wirelessly connected Humminbird units, on the downrigger itself or through the Cannon mobile app anglers can raise, lower and set trolling depths for the downrigger weights through the easy-to-use menu. In addition, the user will be able to read surface temperature, as well as the true depth, temperature and speed at the Fish Hawk probe. This information is critical for an angler to precisely present baits.

The potential of the One-Boat Network is fully realized in this new system, where all downrigger data can be read and downriggers can be controlled from any connected Humminbird unit in the boat. The fact that these connections are all wireless makes installation easy.

“Making reliable downriggers has always been our goal but today’s angler is looking for more connected solutions to make boat management and bait presentation more precise and efficient,” said Brad Henry, Cannon brand manager. “As we explore more ways to bring our One-Boat Network to life, connecting the downriggers to Humminbird electronics and Fish Hawk products through a wireless connection means anglers can spend less time worrying about getting their baits to run exactly as they want them to and more time catching fish.”

The new Optimum Downrigger includes the ability to network up to four other Optimum Downriggers wirelessly, simplifying the rigging process. This wireless network provides the ability to share sonar data across all units and display it on the ultra-bright screen, so you always have access to the critical trolling data you need.

The new downriggers boast 250 feet-per-minute retrieval speed, as well as the waterline zero feature which keeps the weight a set distance below the surface of the water. Sudden stops at ascent and descent points are virtually eliminated by the Soft Stop feature.

When anglers need to cycle the depth of the bait within the water column, the new Optimum allows for presetting depth and time intervals with Depth Cycling to give bait a more natural swimming motion. The additional Bottom Tracking feature adjusts the depth of the weight to automatically keep lines and lures a set distance from the bottom, so anglers have accuracy in bait presentation.

The new Optimum Downrigger is compatible with Humminbird SOLIX® and second generation HELIX®models and will be available in the fall of 2019. Anglers can download the Cannon mobile app online or visit www.CannonDownriggers.com/Optimum for more information.

The Optimum TS Downrigger is built with stainless steel components for saltwater applications.

About Cannon
JOHNSON OUTDOORS FISHING is comprised of the Cannon®, Minn Kota® and Humminbird® brands. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers and marine accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products.
Visit Cannon at www.CannonDownriggers.com

JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Fishing, Diving and Camping.
Visit Johnson Outdoors at www.johnsonoutdoors.com

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