News
Mercury Marine Outboard Motor

Mercury Marine, a division of Brunswick Corporation (NYSE:BC) and a world leader in marine propulsion systems, has entered into a strategic supply agreement with BRP to be the supplier of choice for BRP owned boat brands Alumacraft, Manitou, Quintrex & Stacer.  BRP has made the decision to discontinue the production of E-TEC and E-TEC G2 engines effective immediately. “This agreement brings us an incredible opportunity to further grow our brand in the marketplace and introduce our award-winning portfolio of outboard…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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Pure Fishing Logo

Pure Fishing is proud to support the efforts of the Congressional Sportsmen’s Foundation (CSF) and other conservation partners in encouraging individuals and families to enjoy the outdoors while practicing #ResponsibleRecreation. CSF, along with other conservation organizations, recently launched the #ResponsibleRecreation campaign as an effort to encourage Americans to responsibly enjoy outdoor recreation while adhering to COVID-19 public health practices and natural resource stewardship principles. Whether participating in hunting, fishing, recreational shooting or other outdoor opportunities, these activities support mental and…

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Bagley Baits Logo

Northland® Fishing Tackle CEO Gregg Wollner announces the acquisition of Bagley® Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Bagley Bait Company will transition operations to Northland’s headquarters in Bemidji, Minnesota. Along with Bagley Bait Company, legendary lure designer Jarmo Rapala now joins the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland.  “Working with Jarmo will allow us to extend the Northland brand with innovative…

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One Boat Challenge

Many of you fish-heads have witnessed the One-Boat Challenge on the internet over the past month or so, and now it’s heading to Mossy Oak’s streaming app. This branded entertainment series from Humminbird® and Minn Kota®, will also debut on the Mossy Oak Go Appstarting Wednesday, May 27th. Utilizing the technological advantages of the One-Boat Network™, which combines Humminbirdelectronics, Minn Kota trolling motors and Talon shallow-water anchors into a single, integrated system, the eight competitors compete on the famed Mexican…

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