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  Fishing for Social Media? Traditions Media social media specialist presents at the 2023 NPAA Conference Some consider it the necessary evil – especially fishing industry dinosaurs who loathe change. The days of fully investing marketing spend in only print and television are gone. Modern marketing still includes those vehicles, but necessitates a much more dynamic blend, to include direct digital marketing, Google Ads, Amazon…and, of course, social media. Being noticed in the white noise of social media is preeminent…

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  Forestville, WI (November 7, 2022) – The National Professional Anglers Association (NPAA) 2023 Annual Conference is a go for Fort Myers, Florida, January 6 through 8, and the buzz is now hitting fever pitch. That’s no wonder when you consider the incredible slate of speakers scheduled to address business related topics that are paramount to success across the ranks of the recreational fishing industry. The can’t miss event targeted at anglers who make a living fishing will be in…

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Hurricane Ian

As Florida continues to emerge from the wake of Hurricane Ian, which devastated parts of the state’s west coast last month, the recovery effort continues daily. From the reopening of the Sanibel Bridge earlier this week to the on-going clean-up in Fort Myers, progress continues at a break-neck pace, bringing hope for a quick return to normalcy to even the hardest hit areas. “While Hurricane Ian has impacted our community, our destination and our spirit remains strong,” says Ray Sarracino,…

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ZMan Lure Lands Halibut

“Everyone thinks halibut just sort of sit on the bottom like a doormat, sulking and waiting for a meal to swim along,” remarks Z-Man pro angler Miles “Sonar” Burghoff. “But when you watch ‘em on an underwater camera, you quickly discover these eccentric fish are anything but bottom feeders. In fact, they’re one of the coolest predators you’ll ever encounter—and if you want to experience an incredible halibut bite, amp up your approach with multifaceted ElaZtech® baits.” Recently, during his…

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Yesterday, the Congressional Sportsmen’s Foundation returned to central North Carolina for the 18th year in a row to host the Annual Wine, Wheels & Wildlife event in partnership with NASCAR Hall of Famer and CSF Board of Directors Vice-Chair Richard Childress. The event, hosted at Childress Vineyards in scenic Lexington, North Carolina, brought together leaders from the sporting-conservation community including federal and state legislators, advocacy partners, industry allies, and NASCAR representatives. With fall in the air, attendees gathered to celebrate…

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