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Women with hooked bass

The fishing and boating community has drawn in more women than ever before, yet fewer than 1 in 5 female participants see themselves represented on the water, according to the latest Special Report on Fishing from the Recreational Boating & Fishing Foundation (RBFF). In response, RBFF’s Take Me Fishing™ brand is dedicating its presence at the 2020 Progressive Miami International Boat Show — held Thursday, Feb. 13 through Monday, Feb. 17 at the Miami Marine Stadium — to its #WomenMakingWaves…

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Robert Russel

The American Sportfishing Association (ASA) is pleased to announce that Rob Russel, a seasoned membership and customer service support professional, has joined the ASA team. “Finding the right candidate for the new Member Relations Manager position was not easy,” said Blake Swango, vice president for Trade Show and Membership. “The position required someone with a proven track record of providing outstanding customer support service to assist our members with whatever they may need. We also wanted someone who has a…

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 research and industry trends driving Workshop theme ALEXANDRIA, VA– The Recreational Boating & Fishing Foundation (RBFF) today announced that Fishbrain will be the first-ever Presenting Sponsor of its State Marketing Workshop, themed Inclusivity & Connection: The Water is Open to Everyone to highlight the common thread between three of RBFF’s latest pieces of research, and much of what the organization has concentrated on for the past several years. Fishbrain’s financial contribution to the Workshop will help bring marketing expertise, innovative…

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Santa’s Wonderland in Freeport included a tent decorated for the holidays and snow for the children. Photo courtesy of Convoy of Hope Bass Pro Shops founder Johnny Morris made sure that residents of the Bahamas would have a Merry Christmas as they continue to recover from Hurricane Dorian. Immediately following the storm, Morris announced the “Anglers for the Bahamas” effort to raise money for relief efforts, according to the Springfield News-Leader. The campaign was seeded by an initial $1 million from…

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Traditions Media’s Dena Vick and Kristine Fischer More Females in Fishing Traditions Media recruits two of the brightest young talents in the fishing industry  Minneapolis, MN (December 4, 2019) – Traditions Media, a pioneering provider of fishing-, hunting- and outdoors-focused public relations, media buying, and digital/social marketing strategy is proud to announce the onboarding of two exceptional talents, Kristine Fischer and Lee Rose Koza. Both have joined the marketing team under the guidance of Dena Vick, Director of Fishing and Marine Marketing…

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