News

Alexandria, VA – March 18, 2019 – On behalf of the sportfishing industry, the American Sportfishing Association (ASA) extends its sincere condolences to the Lowrance family on the passing of Darrell J. Lowrance, founder of Lowrance Electronics, Inc., who brought early technology to recreational fishing with the invention of the first portable sonar “fish finder” – the Fish-Lo-K-Tor – for the average angler. Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006 and was responsible for many…

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FOR IMMEDIATE RELEASE Fish On! Dena Vick promoted to lead Traditions Media’s Fishing and Marine Marketing Strategy and Communications Team Minneapolis, MN (March 19, 2019) – “Never leave fish to find fish,” or so goes the sage angling axiom. Those who spend ample time on the water understand the practicality of such fishing truisms. And as sick as our kids and spouses may be of hearing them, these pearls of wisdom have metaphorical value that translates well to our lives…

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NEW RESEARCH SHOWS OPPORTUNITY TO ENGAGE NEW AUDIENCES IN HIGH SCHOOL FISHING CLUBS   The study, commissioned by the Recreational Boating & Fishing Foundation, B.A.S.S., FLW and the Student Angler Federation gives details on membership, economic impact and opportunities ALEXANDRIA, VA (February 19, 2019) – A new study, commissioned by the Recreational Boating & Fishing Foundation (RBFF), the Bass Anglers Sportsman Society (B.A.S.S.), Fishing League Worldwide (FLW) and the Student Angler Federation (SAF) gives details on high school fishing club participation.…

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  Sportfishing Industry Applauds Passage of Federal Funding Bill Numerous industry priorities reflected in final measure  Alexandria, VA – February 15, 2019 – The American Sportfishing Association(ASA) expressed its strong support for the passage of the 2019 Consolidated Appropriations Act which provides funding for the remainder of fiscal year 2019 for nine federal agencies, including the Departments of Commerce and the Interior. “We are pleased that President Trump and Congressional leaders were able to come to an agreement that avoids another…

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RBFF BRINGS 60 IN 60, WOMEN MAKING WAVES CAMPAIGN TO MIAMI BOAT SHOW   Take Me Fishing™ brand will be showcased at Innovation Breakfast and throughout the show ALEXANDRIA, VA (February 12, 2019) – Each year, 100,000 people head to Miami, Florida for the Progressive Miami International Boat Show, one of the biggest boat shows in the world, driving an economic impact greater than two Super Bowls combined ($854 million). Again this year, the Recreational Boating & Fishing Foundation (RBFF) will…

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