News
ICAST Online

ICAST, the world’s largest recreational fishing trade show, has transitioned from a physical show to a virtual event with ICAST 2020 Online. The American Sportfishing Association (ASA), the show’s producer, is committed to delivering attendees and exhibitors alike an engaging, interactive online trade show experience. The virtual trade show will take place July 13 – 17, 2020, and will offer virtual “booths” where exhibitors will showcase their products and services, host virtual press conferences, schedule live and on demand product…

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Mercury Marine Outboard Motor

Mercury Marine, a division of Brunswick Corporation (NYSE:BC) and a world leader in marine propulsion systems, has entered into a strategic supply agreement with BRP to be the supplier of choice for BRP owned boat brands Alumacraft, Manitou, Quintrex & Stacer.  BRP has made the decision to discontinue the production of E-TEC and E-TEC G2 engines effective immediately. “This agreement brings us an incredible opportunity to further grow our brand in the marketplace and introduce our award-winning portfolio of outboard…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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Al Lindner with Walleye

What could be better than listening to an interview with one of the Lindner brothers? How about listening to an interview with both Ron Lindner and Al Lindner at the same time? The We Fish ASA podcast feels so lucky to have the two heads of the “first family of American fishing” joining us on episode #204 this week. The time flies by so fast, it’s amazing. We had so much fun with Al and Ron! Please give this a…

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Fishing Tackle Box

Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials.  The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April.  “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…

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