News
Angler with Smallmouth Bass

As New Berlin, Wisconsin angler William “Bill” Schultz looks back over his life and athletic career, he doesn’t always focus on the victories themselves. Instead, he tends to remember the individual goals that led to those victories. “The process of setting goals and then putting in the effort to achieve them is what makes winning possible. This is how I approached my swimming career at the University of Wisconsin-Madison, as well as my almost 50-year career in the sport of…

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Muskie splashing while angler reels in

So far this month, we’ve discussed how length, power, and action combine to define the basic performance characteristics of a fishing rod. Last week, we specifically asked our bass experts to share personal thoughts and insights on their favorite rods. This week we dive into the panfish, walleye, and musky categories. We asked our pros the same maddening question: If you could carry just one rod, what would it be? We’re hoping their answers will help the rest of us…

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We Fish ASA episode #254 features an interview with walleye champion Chase Parsons. The Wisconsin angler is fresh off a big victory in the inaugural 2021 Bass Pro Shops/Cabela’s National Walleye Tour event on Lake Francis Case at Chamberlain, South Dakota. Parsons dissects an exceptionally tough bite on a very challenging body of water. Deciding to toss jigs tipped with flathead minnows in shallow water proved to be the key to success for Parsons. Listen to a great walleye angler…

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Victory Fishing Rod

It’s easy to become overwhelmed by the sheer number of different fishing rods available today. In its quest to offer anglers the upper hand in any fishing situation, St. Croix Rod, the Park Falls, Wisconsin-based, family-owned American rod manufacturer, offers over 700 distinct rod models alone. So, how does one go about making the right choice? There are many variables that affect a fishing rod’s performance and price, including materials, components, engineering, manufacturing technologies, and much more. But, moving into…

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Nick Lindner Holds Up Walleye

Not often is the whole of fish caught evenly distributed amongst the boat. Typically, someone has the edge. Secret color? Maybe. Pure luck? Unlikely. Modifying presentations to the fondness of the fish? That’s the one. Nowhere is this premise more evident than jig fishing for walleyes, where modifications matter, the fish making the ultimate decision. Jigging technique is a major factor. There’s snapping, hopping, dragging, and on and on. Generally, the more active the fish, the more aggressive the method.…

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