Pro Angler with St. Croix Rod

How does one describe the indescribable? Here’s what Bassmaster Elite pro, Derek Hudnall, had to say about his first experience with the all-new Legend® Xtreme – St. Croix’s most-sensitive rod series ever: “The best thing I can equate it to… a fish hits and it gives you that thump and that electricity. I was dropshotting six- and eight-pound fluorocarbon on the spinning rod in 25-30 feet of water and I can feel every rock I’m hitting. I remember the first…

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RipaLip is the industry leader in helping recreational and professional anglers protect and learn their marine electronics.  We are excited to announce our participation as an exhibitor at the Bass Master Classic in Birmingham, AL March 6-8, 2020. RipaLip provides the industry’s only comprehensive Marine Electronics Protection System. RipaLip is trusted for its high-quality, made in the USA products. The RipaLip product offering includes: Marine Electronics Screen cover – Designed with extremely durable, water resistant material that will not crack…

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Mercury Outboard Motor

For the second straight year, Mercury Marine displayed a record number of engines at the Miami International Boat Show – in 2020, showcasing 115 engines more than any other outboard manufacturer at the show.  This marks four consecutive major Florida saltwater boat shows where Mercury had not only record share, but more engines than any other manufacturer on display.  Mercury also set records at both the 2018 and 2019 Ft. Lauderdale International Boat Show. With the 450R on display in…

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Angler wearing AFTCO Rainsuit

The National Walleye Tour presented by Bass Pro Shops & Cabela’s adds American Fishing Tackle Company (AFTCO) to their list of sponsors for the 2020 season. The partnership was finalized as the NWT prepares to open the season on Lake Francis Case on April 30. “AFTCO is the go-to company for the ultimate in sun protection for anglers and now features all the clothing our competitors will need,” said NWT Tournament Director Anthony Wright. “Our industry partners are instrumental to…

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Saltwater boat with Mercury Motors

As Mercury Marine employees pack up boats and exhibit materials on the heels of a successful Miami International Boat Show, the company’s marketing team will also be packing up some additional “hardware” to bring home. During the show, the Marine Marketers of America (MMA) honored Mercury Marine with three 2019 Neptune Awards for Marine Marketing Excellence. “This is icing on the cake. At a Miami International Boat Show that featured more Mercury outboard engines in exhibits and on the water…

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