News
Walleye on Northland Lure

When walleye, bass, and jumbo panfish put on their finicky act, it often takes a special treat to turn them on. Enter Northland’s new Rumble Bug, a 4-cm (1.57-inch) bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to take advantage of multi-species opportunities when cast or trolled around weed lines, hard structure and other cover. It especially excels at tempting walleye in deep water when presented on lead-core line. “This little puppy will catch…

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Okuma Reels

At ICAST 2021 Okuma Fishing USA will introduce the newest, upcoming product releases for the year. At Okuma, we continue to develop new products after carefully listening to what anglers need, and as local and global fisheries evolve. Here’s a sneak peek of what’s coming for 2022. A New Era in Bass Fishing Takes Flite with Okuma’s Hakai Reel. Okuma’s new Hakai DT reels have been built from the bottom up. These lightweight reels feature Okuma’s LiteCast magnesium frame with…

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Angler Driving Boat using Marine Electronics

Humminbird® is equipping anglers with new generations of the acclaimed HELIX® 5 and HELIX 7 Series with the introductions of HELIX 5 G3, HELIX 7 G4 and HELIX 7 G4N models. The upgrades to the new HELIX models will provide anglers access to the latest sonar and navigation technologies at the heart of Humminbird’s intuitive, easy-to-use fish finders. HELIX 7 G4 Models (Non-Networking) The new Humminbird HELIX 7 G4 models are designed to find fish faster with a crystal-clear view…

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St. Croix Rods

ICAST 2021 In-Person presented by TAKEMEFISHING.org is the premier showcase for the latest innovations in fishing gear, accessories, and apparel. The cornerstone of the sportfishing industry, the International Convention of Allied Sportfishing Trades (ICAST) show is the world’s largest fishing trade show and helps to drive recreational fishing product sales year round. St. Croix Rod of Park Falls, Wisconsin – America’s premier, family-owned fishing rod manufacturer for nearly 75 years – makes it its mission to provide every angler with…

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Pendulate Jighead The ultimate forward-facing sonar jighead is now available. The Pendulate Jig was designed for use with forward facing sonar techniques to help you better present your soft plastics in those situations. Many times, when using forward facing sonar you may be dropping baits to as deep as 50ft plus. As your jighead rigged with a plastic falls it will commonly spin and create line twist. After continued drops your line will become more and more twisted making it more difficult to use. The…

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