News

        Problems Solved: Waypoint Data Sharing and Management   Available now, Fishidy Sync delivers seamless sharing of waypoint data between Raymarine Axiom MFDs and mobile devices running the Fishidy app     Raymarine owners now have access to a powerful new tool offering waypoint recording and management convenience, combined with next-level fishing intelligence.   With the new Fishidy Sync feature, Fishidy users who own a Raymarine Axiom multifunction display (MFD) can spend more time fishing and less time manually…

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Sturtevant, Wis. – Evinrude announced today that for the third year in a row, the Wisconsin Sustainable Business Council (WSBC) has named it a Green Master company. Recognizing sustainable actions by businesses from across the state of Wisconsin, the Green Masters program works to identify businesses that have taken at least one action within each of the nine pillars of sustainability. Participants in the program receive recognition for their sustainability accomplishments and develop ideas for future sustainability actions. “We are proud to…

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Lure Lock Commits Itself to Angler Advancement and Education via the NPAA Initiative’s ETTRICK, WI – Lure Lock the premier manufacturer of tackle boxes and the company that literally turned the fishing tackle storage world upside down, is proud to announce that it has signed on as a supporting partner of the National Professional Anglers Association for the 2020 season.   “As we continue to grow the Lure Lock brand, we are looking for partners that share in our vision…

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              Captain Jim Kelly and the FLIR Fishing Team leverage FLIR and Raymarine technology to maximize safety during fast fishing     Today’s center-console tournament fishing boats are big, powerful and designed to get to fish fast, a decided advantage in most tournament-fishing situations. But speed can come at a cost; decreased reaction time can threaten safety.   Navigational environments change quickly. Traffic, weather, visibility, sea conditions, and surface and subsurface hazards are all…

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  The Big Bass Bash is proud to announce AFTCO as the title sponsor for the 2020 Big Bass Bash events at Lake of the Ozarks and Pickwick Lake. “We are thrilled to have one of the top fishing apparel companies on board with the Big Bass Bash,” said Charlie Terrell, co-owner of the Big Bass Bash. “AFTCO represents quality and performance, and their apparel will now be implemented into all of our bonus t-shirts sold at the Lake of…

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