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Angler in Boat

Bass Cat & Yar-Craft Boats was announced as a Torch Award for Ethics recipient by the Arkansas Better Business Bureau. This Torch Award for Ethics is designed to honor Arkansas companies that demonstrate high standards of business practices aimed to create trust among employees, customers and their communities. This award seeks to spotlight and celebrate these commitments made by businesses such as Bass Cat & Yar-Craft. Bass Cat & Yar-Craft was honored with the Torch Award for Ethics due to…

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St. Croix Customer Appreciation

One of the country’s most popular fishing-related events, St. Croix Rod Customer Appreciation Day, is fast approaching, bringing one-of-a-kind opportunities, unique product discounts, seminars, and a whole lot more. And, this year, St. Croix customers and staff can look forward to twice the fun. “Due to the coronavirus pandemic, we’ve moved the first phase of the event to a virtual format,” says St. Croix Product Manager, Ryan Teach. “That will take place during the event’s traditional timeframe, but it will…

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Ben Speciale Yamaha

Ben Speciale, President, Yamaha U.S. Marine Business Unit, is the 2020 recipient of the Eddie Smith Manufacturer of the Year award presented by the Center for Sportfishing Policy. “Ben Speciale grew up on the water helping out with his family’s marina and dealership. He has a deep understanding of the relationship between conservation and a thriving marine industry,” said Jeff Angers, President of the Center for Sportfishing Policy. “Ben’s commitment to conservation is evident through his active advocacy efforts and…

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Competitive Angler Matt Stefan

KENNESAW, Ga.–Prior to turning full time FLW® pro five years ago, Matt Stefan made a living assuring commodities such as soybeans and gold were being traded in a fair and ethical manner. It’s no surprise the Wis. pro was quick to recognize the financial opportunities within the Yamaha Power Pay contingency program for tournament anglers, which has already paid anglers roughly $20,000 since its launch. “I can’t remember if I first heard about Power Pay on social media or on…

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Girl using Aqua-Vu Fishing Camera

Big-name bass tournaments might be shelved for the short term, but for every day anglers, lakes, rivers and reservoirs remain open for business. Across America, fishing license sales are skyrocketing as anglers from every walk of life are enjoying the nation’s aquatic resources. We’re adapting, too, forging ahead with a new breed of ‘virtual’ fishing tournament that anyone with a rod and reel and a few bucks can enter. Beginning Saturday, May 16, Aqua-Vu will launch “Fishing for Dreams”— an…

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