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St. Croix Lifestyle Apparel

You have a unique lifestyle, and if you’re reading this, chances are pretty good that St. Croix already fits into it. Giving anglers the upper hand in any angling situation with the Best Rods on Earth® is the primary mission we’ve embraced for over 70 years now. But we don’t stop there; our lifestyle apparel fits great, feels even better, and reflects the personalized passions of our anglers with unique, Park Falls-flavored style – whether they’re expressed on the ocean,…

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Yarcraft Boat

A brand new 219 TFX made quite the splash during its debut over the winter months, earning an innovation award and exceeding public expectations along the way. On May 1st, the flagship model from Yar-Craft won a second award from Boating Magazine as one of the Top Products for 2020. Redesigned internal assemblies including an all-fiberglass transom that extends the entire width of the boat, along with several interior improvements were key details that caught the attention from one of…

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Rapala Rap-V

Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Wherever you fish. Whenever you fish. For whatever you fish for… There’s a new lure that will catch them all – bass, pike, walleye, panfish, stripers – and much more. Introducing the new Rap-V™ Blade. The “V” stands for maximum versatility. And it’s the most versatile fishing lure ever created by Rapala®. The multitool of fishing lures. The…

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One Boat Challenge

Many of you fish-heads have witnessed the One-Boat Challenge on the internet over the past month or so, and now it’s heading to your living room. This branded entertainment series from Humminbird® and Minn Kota®, will debut on the Pursuit Channel starting Monday, May 4th at 10:30 A.M. ET. See full schedule below. Utilizing the technological advantages of the One-Boat Network™, which combines Humminbirdelectronics, Minn Kota trolling motors and Talon shallow-water anchors into a single, integrated system, the eight competitors…

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Mercury Marine Energy Efficiency

Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward energy efficiency. The winners are chosen by Focus on Energy staff who work with program participants across the state. Focus on Energy is a statewide Wisconsin program that empowers people and businesses to make smart energy decisions with enduring economic benefits.…

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