FOR IMMEDIATE RELEASE Mark Copley knows the Rather Outdoors’ fishing brands reap the rewards of investing in NPAA. Forestville, WI (September 8, 2023) – The fishing industry has a select group of folks that “everybody knows”. Rather Outdoors Mark Copley is one of them. Just visit the Rather Outdoors booth at ICAST. Copley is swarmed with media, pros, and upstarts who want to be on the inside looking out. His fishing industry journey began 17-years ago with Strike King, in…

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For Immediate Release Mary Jane Williamson, Communications Director 703-519-9691, x227 American Sportfishing Association Prestigious industry awards highlight the best of the best in Orlando Orange County Convention Center, Orlando, FL — July 12, 2022 — Astronaut Mike Massimino captivated a sold-out State of the Industry Breakfast with tales of space shuttle flights and interstellar telescope repairs as the recreational sportfishing industry’s largest trade show officially blasted off from the Orange County Convention Center on Wednesday. “Mike Massimino was rejected by…

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FOR IMMEDIATE RELEASE Ladies, Let’s Go Fishing Hosts the LLGF Screamin’ Reels Tournament May 19-21, 2023 Islamorada, FL No Boat? No Problem! Inshore or Offshore! Novice anglers are invited to fish the non-intimidating LLGF Screamin’ Reels tournament May 19-21, 2023 in Islamorada, FL for inshore and offshore species. Hosted by the nonprofit Ladies Let’s Go Fishing Foundation, the tournament kicks off on Friday with a presentation on fishing rules and conservation, plus a meet and greet from 6:30-8 pm at…

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RipStop Sale

For just a few hours, turn off the news. Turn off the social media. Put the to do list to the side. Because what you need is a few hours of rip-roaring fun. Heart-stopping, fast-charging, rip-‘em-up bites that will have you giggling like a little kid again. If you haven’t met the Rapala RipStop® yet, let us tell you, you are in for a treat. Largemouth bass, smallies, redfish, snook – fish that like a good chase – just can’t…

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Angler Setting the Hook

Reel up the slack and get ready; the St. Croix Black Friday/Cyber Monday Sales Event starts 7:00 AM CDT on Friday, November 26 and runs through 7:00 PM CDT on Monday, November 29. Online shoppers at can set the hook on special deals on a limited quantity of retired, high-performance St. Croix BassX rods, along with great deals on St. Croix hats and tees. Whether you’ll be out on the water or lounging on the couch, be prepared to…

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