Mercury Marine® launches multiple new products at 2016 Miami International Boat Show FOND DU LAC, Wis. (Feb. 11, 2016) – Mercury Marine’s Pro XS series of outboard engines has long been recognized by freshwater and saltwater boaters – and especially tournament anglers – as among the best performing, most reliable engines on the water. Mercury, the world leader in commercial and recreational marine propulsion and technology, is raising the bar even higher today by introducing the new 115 Pro XS…

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LIKE A QUICK-FIRING LURE CARTRIDGE FOR THE BOAT PLANO’S NEW ON-BOARD SERIES STOWS AND GOES, DESIGNED WITH THE HARDCORE BOATER IN MIND PLANO, IL (February 11, 2016) – Think about things that fit hand-in-glove. Consider how a matched clip or magazine slides up and into a firearm, immaculately marrying form and function. Or the precise pound-test fishing line spooled expertly on a liquid-smooth spinning reel. You get the picture… Well, Plano has one to add; another hand-in-glove metaphor for the…

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Lund’s new 1875 Pro-V aluminum bass boats offer best of all worlds About this time of year, anglers across the continent begin dreaming about towing home a brand-new boat. Whether it’s to escape mid-winter’s melancholy or simply savor the sweet anticipation of fun-filled adventures in the months ahead, we just can’t help ourselves. Often, the boat-buying process entails tendering trade-offs between different types of hull construction and primary uses, such as hard-core fishing vs. family fun, or big-water performance vs.…

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  Aqua-Vu Taps ‘The Technological Angler’ Underwater camera company aligns with angling educator, Dr. Jason Halfen Crosslake, MN. (February 10, 2016) – Fish smarter. Equip yourself with all available underwater intel, say the sport’s top practitioners, and you’ll almost always find and catch fish. It’s a credo espoused by Dr. Jason Halfen—university professor and director of The Technological Angler, an angling think tank that blends fishery science with electronic fishing gear. A longtime underwater camera user, Halfen recently joined forces…

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  It Takes One to Know One Sporting Classics Magazine selects St. Croix Rod’s classic Legend Elite for prestigious award Park Falls, WI (February 10, 2016) – Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye can see the stalwart fisherman braving the surf, fearlessly endeavoring to heave in their catch. Emmanuel Leutze’s famous oil-on-canvas Washington Crossing the Delaware is similarly iconic. Picture the unwavering…

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