News
Ice Fishing Angler Gearing Up his Rods

Launched in 2018 and expanded in 2019, the technology-laden made-in-the-USA Croix Custom Ice series is back for 2020 with three all-new models to meet the needs of the most discriminating ice anglers. Headlined by the EYE RAISER – a 38” medium power, extra-fast action rod (CI38MXF) with advanced tubular carbon / glass (TCG) construction – the expanded series also includes a new 32” light, extra-fast PAN DANCER (CI32LXF) model and a 30” medium, extra-fast HOUSE ROD (CI30MXF) model. Handcrafted in…

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For the second consecutive year, Brunswick Corporation’s New York Mills Operation has been recognized as a Minneapolis Star Tribune Top 150 Workplace.  The facility, which manufactures both Lund and Crestliner boats, placed 16th in the large Minnesota company’s category, placing the plant in elite company in the state of Minnesota. In winning a Top Workplaces Award for 2020, the newspaper said of the New York Mills operation, “Amid our current health crisis, this award will allow you to stand out…

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Female Angler Fights Fish

St. Croix Rod – the family-owned, American fishing rod company with a 70-plus-year history of handcrafting the Best Rods on Earth® – announced today the hiring of the Sherman Sales Team to lead its West Coast sales efforts. John Sherman, Jose Rubio and Keoni Watson will leverage their individual passions for fishing and extensive fishing-industry experience on behalf of St. Croix to support St. Croix dealers and anglers throughout California, Arizona, Nevada and Hawaii. St. Croix Director of Sales, Steve…

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Ice fishing angler

The makers of the Best Rods On Earth® are poised to announce a trifecta of all-new, technology-laden, made-in-the-USA Croix Custom Ice (CCI) rod models for anglers who appreciate how an ice rod should be designed, built and perform. See the all-new, extra-fast, tubular carbon and glass (TCG) CCI EYE RAISER in the Ice category of the 2020 ICAST New Product Showcase.

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Senator Florida Visit

On Wednesday, June 17, U.S. Secretary of the Interior David Bernhardt and Rep. Neal Dunn (R-Fla.) visited Half Hitch in Panama City, Fla. The visit with the Florida-based tackle shop, an American Sportfishing Association (ASA) member, focused on the importance of the sportfishing industry in Florida and included a broader discussion about the impacts of COVID-19 on the outdoor industry and ways the federal government has worked to increase boating and fishing access. An avid angler, Secretary Bernhardt, along with…

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