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Boaters and anglers across the country love to spend time on the water taking in beautiful views, spending time with family and, of course, fishing!  America’s boaters are also the original conservationists, and we know that keeping our nation’s waters healthy and clean is critical to preserving our way of life. Unfortunately, every year, between five and 14 million tons of trash enter our oceans.  Some studies have estimated that by the year 2025 our oceans will be so polluted…

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AUGUST 2019 FEATURED STORY Members of the Mercury family felt the force of Hurricane Michael In Florida, hurricane season is just part of life. Many locals don’t leave their homes to avoid even massive storms, choosing instead to hunker down and ride it out. So, when news stations reported in October of 2018 that Hurricane Michael was expected to hit the Florida Panhandle, it wasn’t surprising when many residents opted to shelter in place. Travis Watkins, manager of the Mercury…

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With less than a month left to enter the Ride Shotgun promotion, lucky enthusiasts still have a chance to win a once in a lifetime opportunity to experience thrilling adventures with six OPTIMA PowerPro Ambassadors. Enthusiasts interested in entering the promotion will need to be ready to explain why they deserve the chance to ride shotgun with their favorite OPTIMA PowerPro Ambassador at www.OPTIMARideShotgun.com. One lucky enthusiast will be selected for each unique Ride Shotgun experience, with winners being given…

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More E15 ethanol fuel available this Labor Day holiday weekend SPRINGFIELD, Va. – With more ethanol than ever before being served up at the nation’s gas station pumps this Labor Day holiday weekend, Boat Owners Association of The United States (BoatUS) cautions America’s recreational boaters to avoid filling up with “Regular 88” fuel on recreational boating’s traditional last summer hurrah. That’s because the latest gasoline blend may contain up to 15% ethanol (E15) – enough to harm the boat motor and…

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