News
Yarcraft Boat

A brand new 219 TFX made quite the splash during its debut over the winter months, earning an innovation award and exceeding public expectations along the way. On May 1st, the flagship model from Yar-Craft won a second award from Boating Magazine as one of the Top Products for 2020. Redesigned internal assemblies including an all-fiberglass transom that extends the entire width of the boat, along with several interior improvements were key details that caught the attention from one of…

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Clean Drain Dry Graphic

To celebrate Minnesota’s fishing opener, Wildlife Forever, along with leading fishing, boating and conservation groups proclaim Saturday, May 9th as Clean Drain Dry Day. The Conservation Proclamation highlights the importance of fishing and boating and how invasive species are a direct threat to lakes, rivers and local economies. Simple Clean Drain Dry steps are the best ways to prevent the spread but it’s up to everyone to do their part. New reports show fishing license sales are up by 41%…

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Female Angler Lands Mahi Mahi in Saltwater

The events of the past few months have redefined “normal” for almost everyone. Many have found it difficult to adapt. But for women who have spent years in the fishing industry, challenges and obstacles are things they’re accustomed to facing and well equipped to tackle. Michigan native and angling veteran, Barb Carey, is no stranger to life’s ebbs and flows. A retired police officer, mother, educator, outdoor communicator, USCG-licensed charter captain and founder of WI Women Fish, Barb is used to…

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Fishing Tackle Box

Lara Ewen from Marketing Dive wrote a recent article about what is selling in the Covid-19 pandemic now that everyone has stocked up on essentials.  The article cites alcohol, firearms, sporting goods, home office, and pet supplies as all being categories that were up in April.  “What we’ve seen starting March 20th is a move from a ‘stock up’ position to whatever the next trend is,” said Andy Mantis, chief business officer at 1010reveal, which is part of 1010data, a…

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Rapala Rap-V

Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Wherever you fish. Whenever you fish. For whatever you fish for… There’s a new lure that will catch them all – bass, pike, walleye, panfish, stripers – and much more. Introducing the new Rap-V™ Blade. The “V” stands for maximum versatility. And it’s the most versatile fishing lure ever created by Rapala®. The multitool of fishing lures. The…

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