Fishing for Social Media? Traditions Media social media specialist presents at the 2023 NPAA Conference Some consider it the necessary evil – especially fishing industry dinosaurs who loathe change. The days of fully investing marketing spend in only print and television are gone. Modern marketing still includes those vehicles, but necessitates a much more dynamic blend, to include direct digital marketing, Google Ads, Amazon…and, of course, social media. Being noticed in the white noise of social media is preeminent challenge,…

G-Man Shines At NPAA’s Annual Conference Bass Legend Gerald Swindle dishes truths on controlling your destiny in the sportfishing industry. No doubt about it, the National Professional Anglers Association (NPAA) 2023 Annual Conference held in Tampa Bay, Florida, this January 6 – 8, was a huge success. The event’s focus centered on “Controlling Your Own Destiny” in the sportfishing industry and, as he had promised, headline speaker Gerald “G-Man Swindle” delivered in his keynote address. “The ‘G-Man” always delivers big…