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FOR IMMEDIATE RELEASE: Sound familiar? A similar headline for the preview story of the AIM Weekend Walleye Series Mercury Marine Minnesota Championship Friday and Saturday (Aug. 18-19) on Lake Winnibigoshish predicted it. The teams interviewed both in weeks prior and last week predicted it. And it was up to Tyler Wolden and partner Nate Leininger to make it come true, winning $14,250 and a guaranteed spot in the 2024 AIM National Championship Shootout.  “Wolden and Leininger topped the field, rolling…

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FOR IMMEDIATE RELEASE ADVICE FROM BOBBY LANE AT NPAA CONFERENCE   Willingness to persevere, flexibility to change and cultivating sponsors among keys to controlling professional destiny.   Forestville, WI (February 10, 2023) – Members of the National Professional Anglers Association (NPAA) attending their 2023 Annual Conference held in Tampa Bay, Florida, January 6 – 8, were treated to a tremendous event packed full of great advice on the conference’s main theme of “Controlling Your Own Destiny” in the sportfishing industry.…

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Fishing for Social Media? Traditions Media social media specialist presents at the 2023 NPAA Conference Some consider it the necessary evil – especially fishing industry dinosaurs who loathe change. The days of fully investing marketing spend in only print and television are gone. Modern marketing still includes those vehicles, but necessitates a much more dynamic blend, to include direct digital marketing, Google Ads, Amazon…and, of course, social media. Being noticed in the white noise of social media is preeminent challenge,…

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G-Man Shines At NPAA’s Annual Conference Bass Legend Gerald Swindle dishes truths on controlling your destiny in the sportfishing industry. No doubt about it, the National Professional Anglers Association (NPAA) 2023 Annual Conference held in Tampa Bay, Florida, this January 6 – 8, was a huge success. The event’s focus centered on “Controlling Your Own Destiny” in the sportfishing industry and, as he had promised, headline speaker Gerald “G-Man Swindle” delivered in his keynote address. “The ‘G-Man” always delivers big…

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G-Man Shines At NPAA’s Annual Conference Bass Legend Gerald Swindle dishes truths on controlling your destiny in the sportfishing industry. No doubt about it, the National Professional Anglers Association (NPAA) 2023 Annual Conference held in Tampa Bay, Florida, this January 6 – 8, was a huge success. The event’s focus centered on “Controlling Your Own Destiny” in the sportfishing industry and, as he had promised, headline speaker Gerald “G-Man Swindle” delivered in his keynote address. “The ‘G-Man” always delivers big…

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