The makers of the Best Rods On Earth® are poised to announce a trifecta of all-new, technology-laden, made-in-the-USA Croix Custom Ice (CCI) rod models for anglers who appreciate how an ice rod should be designed, built and perform.

See the all-new, extra-fast, tubular carbon and glass (TCG) CCI EYE RAISER in the Ice category of the 2020 ICAST New Product Showcase.