DuraSafe, a leading manufacturer of trailering, towing and boating-related locks, unveiled the company’s new look following a complete rebrand and website overhaul. The project marks a new era for the Wisconsin-based organization and will allow consumers to conveniently shop for security devices for their boats and trailers and take advantage of DuraSafe’s unique Keyed-Alike offering.

Since 2003, DuraSafe has been a one-stop-shop for securing the products that fuel outdoor adventures. Now, a more streamlined shopping experience on the new Shopify-based website will allow consumers to choose from DuraSafe’s numerous locks including the popular E-LOCK®, trolling motor locks and numerous trailering locks, which can all be conveniently keyed alike.

DuraSafe Locks on Fishing BoatAlso included in this rebranding project was an update to the original DuraSafe logo. The new design offers a modern and bold look to match the company’s strong passion for innovation and the power of American manufacturing.

“This exciting brand refurbishment reflects our vision to deliver dependable and powerful security in a simplified manner,” said Vice President Cathy Frantz. “We aim to provide our loyal customers with a convenient place to shop for all their boating and trailering security needs while enhancing the overall visual aspects of our brand.”

Known for their innovative marine security solutions, including the Keyed-Alike system, DuraSafe is constantly searching for better ways to offer greater peace of mind to outdoor enthusiasts. To experience the new website or learn more about DuraSafe products, please visit www.durasafelocks.com.