North American Bass Challenge Kicks Off 2020 With the Historic Sturgeon Bay Open Bass Tournament May 15-16

Steller Payouts, NO Circuit to Travel, NO Points to Track,

NO Membership Required, Have Fun, WIN BIG!


Ponca City, Okla. December 6, 2019 – With an entirely new format and concept on bass fishing, the Bass Pro Shops and Cabela’s North American Bass Challenge (NABC) will burst onto the scene spring of 2020 with all new format and events anchored by the historic Sturgeon Bay Open Bass Tournament as its first event of the 2020 season.


Wendy Heim, of the Sturgeon Bay Open Bass Tournament committee and Pamp’s Outboard Inc., has said how excited she and the rest of the SBOBT board is for this event to find an organization like North American Bass Challenge to take on the SBOBT as a part of its new list of Challenge events. “This has been a great standalone tournament, the first for bass in the Midwest and we look forward to its continued growth with a professional tournament organization like NABC behind it.”


NABC Challenge events will vary in format and location but all will be premier events building on the success of proven models. Such is the case with the 2020 Sturgeon Bay Open Bass Tournament. Once again set for its traditional annual weekend after Mother’s Day which is May 15-16 and will continue to feature the aspects anglers have come to expect, including the USA vs Canada competition, the same great 90% payback, a portion of every entry fee goes to SBOBT committee charities and conservation projects including a new Ranger boat powered by Mercury as the top prize, raffles, prizes and more!


North American Bass Challenge (NABC) falls under the Federation Angler group of fishing companies with nearly 40 years of industry expertise, owner Robert Cartlidge says that the Federation Angler team developed the concept of the North American Bass Challenge to provide anglers with large, standalone premier events of different types and formats, some of them long established, others brand-new competition with opportunity to fish with family and friends and all with the chance to win large payouts and big prizes. “You will see a couple different types of events under the new NABC flag. Cartlidge stated. Including team events like the Sturgeon Bay Open Bass Tournament and even Big Fish events and other specialty events that focus on fun for all and annual trips to compete in and win big.” The North American Bass Challenge is raising the bar with new concepts for anglers – Steller Payouts, No Circuit to Travel or Points to Track, no membership is required to participate, Have Fun, WIN BIG!


The full schedule is not complete yet but events are being planned in Wisconsin, Michigan, Minnesota and Iowa! The schedule to date with more events TBA is as follows:


  • May 15-16 – Annual Sturgeon Bay Open Bass Tournament – Team tournament format – In conjunction with the SBOBT committee.  Top prize is a new Ranger Boat Powered by Mercury.
  • August 21-22- Sault Ste Marie, MI. – Big Fish Format – Check out the website for details coming soon. Largest single fish of the event wins a New Ranger Aluminum series boat, powered by Mercury, GUARANTEED!  Cash prizes for the biggest fish caught in each session.
  • Sept 12 – Annual FALL Sturgeon Bay Bass Tournament – Team Tournament Format – In conjunction with the SBOBT committee.


Check out the website for full details.


MORE events are being added, full schedule of events for the Bass Pro Shops and Cabela’s North American Bass Challenges will be published soon. With the support of some of the biggest names in the tournament world, like Ranger Boats, Mercury Marine, T-H Marine, Bass Pro Shops and Cabela’s, the all new North American Bass Challenge events will look to provide an experience everyone can enjoy.


Based in Ponca City, Oklahoma, the Bass Pro Shops and Cabela’s North American Bass Challenge offers something for everyone and all income levels. It is open to anglers from all walks of life, regardless of club or sponsor affiliation. Along with an overall annual payback to anglers well in excess of 100 percent a portion of each entry fee is donated to fisheries conservation and matched by the NABC and other conservation organizations up to 3-to-1 in support of bass conservation projects anywhere the North American Bass Challenge does business.


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