They may be back in the office now, but you can bet the Hobie Eyewear crew will be working overtime to follow-up on all the orders and contacts they generated at ICAST
“What an incredibly successful show we had in terms of overall traffic and new eyeballs on our brand,” said Dylan Coates, senior marketing coordinator for Hobie Eyewear. “We’ve never had that much attention before, and it was exciting to see several new product stories and branding initiatives we’ve been working on come to life and gain the recognition they deserve from leaders in the fishing industry.”
Indeed, Hobie Eyewear’s Floating Series sunglasses captured the most buzz with its new Hank Cherry Champion Collection and just released Monarch Float models generating the most customer remarks. The former is especially designed to meet the demands of bass fishing with input from its namesake two-time Bassmaster Classic Champion. The latter cuts through glare to provide a versatile angling edge under any condition, boasts easily removable side-shields, and sports a comfortable casual look that can’t be denied. Both are also lightweight, float, and cost half the price of competitive sunglasses.
“We were really proud to have our Monarch Float model compete in the ICAST New Product Showcase and pleased that brought even more attention to their unique design,” added Stephen Vaughan, senior director for product development on the Hobie Eyewear team. “These are simply the most versatile sunglasses available today and it was nice to see them recognized as such.”
Customers stopping by the Hobie Booth were also intrigued and interested in the two interchange lens systems in the Hobie Eyewear line-up. The Huntington features a quick-release lens interchange system while the Hobie Dou Series is Rx ready and has magnetic interchange lens clips that instantly align and hold lenses in perfect position every time you swap them out.
“It really was quite an experience to see our products garner so much positive attention at ICAST,” summed up Coates. “Interest was strong, the buzz was energizing, and the opportunity to sell our products while making so many important new high-level connections will really help us build our brand. We couldn’t be more pleased with the outcome and confirmation of our new tag line: “Twice The Features. Half The Price.”