RACINE, Wis., July 9, 2019 – A deserving member of the fishing community will get the surprise of a lifetime as his bass boat gets a full makeover from Humminbird® and Minn Kota® at the American Sportfishing Association’s 2019 International Convention of Allied Sportfishing Trades (ICAST), July 10-12 in Orlando, Fla.

The unsuspecting recipient is a passionate angler, active member of the fishing community and Desert Storm veteran who dedicates his free time to instilling a love of fishing in young people. The angler’s bass boat will go through a complete bow to transom overhaul in booth #217 during ICAST, through a live installation of the One-Boat Network™ including Minn Kota, Humminbird and Talon® products along with a bevy of marine and fishing performance products from other ICAST exhibitors.

The build will include installations of a Minn Kota Ultrex® with built-in MEGA Down Imaging™, Minn Kota on-board Precision charger, two Minn Kota Talons, two Humminbird SOLIX® 15 CHIRP MEGA SI+ G2 units, Humminbird 360 Imaging®  and LakeMaster® mapping. In addition to Minn Kota and Humminbird electronics, products from other ICAST exhibitors including Rigid Industries, TH Marine, JL Audio, Bass Mafia and more will be utilized. The entire overhaul will be streamed live across Minn Kota andHumminbird’s Facebook pages.

Every year, the entire fishing industry converges in Orlando to show off new technology and innovation being offered to anglers. This year, Minn Kota and Humminbird will hold the first-ever completely interactive booth space where an actual angler’s boat will be updated with the industry’s leading products, and put on the water for everyone to see how the products work together to deliver a better angling experience.

“The One-Boat Network is a system that gives anglers the ability to get a clear picture of what’s under the water around them and then control the boat’s movement and positioning to fish more effectively,” said Joe Brown, senior director of brand management for Johnson Outdoors Marine Electronics. “We figured the best way to demonstrate that was to actually install the product on a boat, live at the show, and then put it on the water and go fishing. And while we were at it, it only made sense to find someone particularly deserving to be the recipient of this boat overhaul.”

The One-Boat Network is an integrated system which unlocks communication opportunities between Minn Kota and Humminbird products, including Talon shallow water anchors, to help anglers find, stay on and catch fish. Minn Kota and Humminbird products are respectively best-in-class in locating fish and fish-holding structure and enabling anglers to navigate to fishing spots and stay in place effortlessly. With the One-Boat Network, anglers can get the most out of their Humminbird fish finder, Minn Kota trolling motor and Minn Kota Talon shallow water anchor through a networked system designed to give anglers a more streamlined, user-friendly experience across all products.

Below outlines the schedule of the three-day One-Boat Network Live overhaul (all times are Eastern Daylight Time):

  • Tuesday, July 9
    • 4:45 p.m. – 5:00 p.m. – One-Boat Network Live Kick-off Event
  • Wednesday, July 10
    • 9 a.m. – 12:30 p.m. – Batteries, Minn Kota charger, Ultrex and Talon installation
      • Ultrex to be installed with appearance from pro angler Chris Zaldain (10:15 a.m. – 10:30 a.m.)
      • Talon to be installed with appearance from pro angler Gerald Swindle (11:30 a.m. – 11:45 a.m.)
    • 1 p.m. – 6 p.m. – Talon,  Humminbird Solix 15 bow and console unitswith MEGA SI and TH Marine mount, Hydrowave installation
      • Humminbird bow unit to be installed with appearance from Seth Feider (3:15 p.m. – 3:30 p.m.)
      • Humminbird console unit with MEGA SI and TH Marine mount to be installed with appearance from pro angler Carl Jocumsen (4 p.m. – 4:15 p.m.)
  • Thursday, July 11
    • 9 a.m. – 1 p.m. – Five Port Ethernet Switch/networking, Rigid lights, Humminbird 360 Imaging and Lakemaster installation
      • Ethernetswitch/networking to be installed with appearance from pro angler Keith Combs (9 a.m. – 9:15 a.m.)
      • 360 and Lakemaster to be installed with appearances from pro anglers Brandon Palaniuk (12 p.m. – 12:15 p.m.) and Kevin VanDam (12:30 p.m. – 12:45 p.m.)
    • 3 p.m. – Boat unveiling and recipient reveal – Minn Kota and Humminbird brand teams, and pro anglers Brandon Palaniuk and Chris Zaldain will reveal the deserving recipient’s identity and present them with their transformed bass boat

The unsuspecting and deserving angler will be rewarded with a day on the water on his freshly-rigged boat with MLF Bass Pro Tour professional angler Brandon Palaniuk and Bassmaster Elite Series professional angler Chris Zaldain on Friday, July 12, which will also be streamed live across Minn Kotaand Humminbird’s Facebook pages, and live in ICAST booth #217.

“I’m fortunate to have great sponsors that ensure my boat is equipped with the best technology there is,” Minn Kota and Humminbird pro angler Brandon Palaniuk says. “I’m proud to partner with two of my long-time sponsors to give that same opportunity to an everyday angler who dedicates his spare time to teaching youth the sport we all love.”

Minn Kota and Humminbird will feature its newest products at booth #220 and the boat overhaul will take place nearby at booth #217 throughout ICAST, July 10-12 in Orlando, Fla. For more information on Minn Kota and Humminbird visit MinnKotaMotors.com and Humminbird.com.

Other sponsors and partners in this program include: Abu Garcia, Bass Mafia, Battleborn Batteries, Berkley, BOSCH Power Tools, Costa Sunglasses, Hot Foot, Hydrowave, JL Audio, Onyx, Rigid Industries, Simms, Tackle Titan and TH Marine.

About Minn Kota® and Humminbird®
JOHNSON OUTDOORS FISHING is comprised of the Minn Kota®, Humminbird®, and Cannon®brands. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers and marine accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.
Visit Minn Kota at www.minnkotamotors.com
Visit Humminbird at www.humminbird.com

JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Fishing, Diving and Camping.
Visit Johnson Outdoors at www.johnsonoutdoors.com