Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase.

The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in the Best Freshwater Soft Lure category.

The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.

The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media who vote in the New Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies.

ICAST 2021, produced by the American Sportfishing Association (ASA), is the largest sportfishing trade show in the world. ICAST is in its 64th year.

“My congratulations go to Pure Fishing, Inc. for winning this year’s top honors as “Best of Show” for ICAST 2021 with their Berkley PowerBait Gilly,” said ASA President Glenn Hughes. “Taking top honors at ICAST has a significant impact on every company who wins.”

Hughes further said, “I want to thank all our member companies who participated in the show and in the New Product Showcase. The high level of innovation is good for our industry and benefits the anglers and outdoor enthusiasts who buy and use them.”

Hundreds of New Product Showcase entries have been donated to the upcoming online auction to support Keep America Fishing, ASA’s angler advocacy effort to help ensure the right to fish.

All New Product Showcase entries are available for viewing on the ICAST website and on the ICAST app for Apple and Android devices.

ICAST 2021 New Product Showcase Best of Category Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.

Best of Category – Boating Accessories – Plano Molding
Product: Frabill Ultralight Conservation Net
Contact: Angelica Vazquez

Best of Category – Boats and Watercraft – BOTE
Product: LONO Aero + APEX Pedal Drive
Contact: Leigh Daniels

Best of Category – Giftware – HitchFire
Product: HitchFire Forge 15
Contact: Robby Burleson

Best of Category – Footwear – XTRATUF
Product: Ankle Deck Boot Sport
Contact: Lisa Eddy

Best of Category – Eyewear – Costa Del Mar, Inc.
Product: Untangled Collection: New Frames Made from Old Nets
Contact: Hannah Trotter

Best of Category – Lifestyle Apparel for Women – AFTCO/American Fishing Tackle Company
Product: AFTCO Womens Fields Utility Overall
Contact: Seth Meyer

Best of Category – Lifestyle Apparel for Men – AFTCO/American Fishing Tackle Company
Product: AFTCO Rescue Regenerated Fishing Shorts
Contact: Seth Meyer

Best of Category – Technical Apparel – Warm Weather – AFTCO/American Fishing Tackle Company
Product: Adapt Tactical Phase Change Hooded Shirt
Contact: Seth Meyer

Best of Category – Technical Apparel – Cold Weather – AFTCO/American Fishing Tackle Company
Product: Barricade Elite 4L Waterproof System
Contact: Seth Meyer

Best of Category – Soft and Hard Coolers – Plano Molding
Product: Frabill Universal Bait Station
Contact: Angelica Vazquez

Best of Category – Electronics – Hummingbird
Product: Hummingbird MEGA Live Imaging
Contact: Tim Price

Best of Category – Cutlery, Hand Pliers/Tools – Bubba
Product: Pro Series Cordless Electric Fillet Knife
Contact: Jessica Howery

Best of Category – Fly Fishing Accessory – Plano Molding
Product: EDGE Micro Magnetic Fly Box
Contact: Angelica Vazquez

Best of Category –Fishing Accessory – Kahuna Wagons
Product: Sidekick Fishing & Beach Wagon
Contact: Jennifer Knoebel

Best of Category – Kid’s Tackle – Anything Possible Brands
Product: ProFISHiency NERF 5FT 6IN Micro Spin Cast Combo
Contact: Jeremy Stubblefield

Best of Category – Tackle Management – Plano Molding
Product: Atlas Tackle Pack
Contact: Angelica Vazquez

Best of Category – Terminal Tackle – Sharkbanz Fishing
Product: The Zeppelin – World’s First Shark Deterrent Tackle
Contact: Nathan Garrison

Best of Category – Ice Fishing – Garmin
Product: LiveScope Ice Fishing Bundle LI
Contact: Carly Hysell

Best of Category – Fishing Line – Seaguar
Product: BasiX
Contact: Chuck Reynolds

Best of Category – Freshwater Soft Lure – Pure Fishing, Inc.
Product: Berkley PowerBait Gilly
Contact: Josh Ward

Best of Category – Freshwater Hard Lure – Rather Outdoors
Product: Strike King Chick Magnet Flat-Sided Crank Bait
Contact: Mark Copley

Best of Category – Saltwater Soft Lure – Savage Gear USA, Inc.
Product: Duratech Crab
Contact: Magnus Gunnarsson

Best of Category – Saltwater Hard Lure – Pure Fishing, Inc.
Product: Berkley Choppo Saltwater
Contact: Josh Ward

Best of Category – Fly Fishing Rod – G. Loomis
Product: NRX T2S 8810-2
Contact: Amy Lee Martin

Best of Category – Freshwater Rod – Pure Fishing, Inc.
Product: Abu Garcia Zenon Rod
Contact: Josh Ward

Best of Category – Saltwater Rod – Bull Bay Tackle Company
Product: Banshee Rod – Bull Bay Rod
Contact: Dustin Phillips

Best of Category – Rod and Reel Combo – Pure Fishing, Inc.
Product: Abu Garcia Veritas Baitcast Combo
Contact: Josh Ward

Best of Category – Fly Reel – Pure Fishing, Inc.
Product: Greys Tital Fly Reel
Contact: Josh Ward

Best of Category – Freshwater Reel – Daiwa Corporation
Product: Zillion SV TW
Contact: Curt Arakawa

Best of Category – Saltwater Reel – Daiwa Corporation
Product: Saltist MQ
Contact: Curt Arakawa