It’s been a busy year in Park Falls, Wisconsin. St. Croix Rod – handcrafters of the Best Rods on Earth® – are unveiling an unprecedented 12 new or completely reengineered rod series for 2023 at ICAST this week featuring new materials, new ergonomics, and new levels of performance for all anglers across all price points.

The entire St. Croix team invites all ICAST 2022 attendees to come and see and feel every new St. Croix rod for 2023 at tomorrow’s On the Water event behind the Orange County Convention Center. Please come chat with us while seeing – and experiencing for yourself – what makes our new Legend Tournament Bass Swimbait rods, Rift Salt and Rift Jig Series rods, and every other new St. Croix introduction distinct and special.

Reengineered, Improved and Expanded St. Croix Legend Tournament Bass Series

Headlined by a trio of powerful, all-new swimbait models featuring the St. Croix-exclusive GRASP reel seat, St. Croix’s redesigned and comprehensive Legend Tournament Bass Series expands to 19 technique-specific casting models and eight spinning models for 2023. Featuring all-new SCIV+ carbon blanks and iACT Glass blanks on select reaction bait-models, new Legend Tournament Bass rods feature refined angler ergonomics and cosmetics, as well as all of St. Croix’s top technologies. Retail prices range from $290-$395 with a 15-year warranty. See new Legend Tournament Bass with GRASP in the Freshwater Rod category of the ICAST 2022 New Product Showcase.

All-New St. Croix Rift Salt and Rift Jig Series

Encompassing 16 versatile boat models (Rift Salt) and 12 jigging models (Rift Jig), all-new St. Croix Rift Series rods are engineered and handcrafted in direct response to saltwater anglers demanding thinner and lighter rods with superior ergonomics, uncompromising strength and extreme durability. Featuring SCIII carbon with IPC, FRS and ART technologies, new Rift rods make it easier to earn more success with less physical effort over every inch of water saltwater anglers roam. Retail prices range from $290-$350 with a five-year warranty. See Rift in the Saltwater Rod category of the ICAST 2022 New Product Showcase.

All-New St. Croix Skandic Ice Series

Consisting of 12 models ranging in length from 24” to 36” and covering the gamut between ultralight and heavy power, St. Croix’s new Skandic Ice Series rods support precise presentations while offering extreme durability, custom looks, high-quality components and angler-preferred ergonomics. New Skandic rods are crafted from precision-taper solid carbon (SC) blanks with custom handle configurations optimized based on angler preference and in support of intended techniques. Skandic Ice rods feature St. Croix’s most durable cork material ever and an innovative new Seaguide Delta TYG guide train with ADAMANTM coating for efficient line control and management in extreme conditions. Retail prices are $75 to $110 with a five-year warranty. See Skandic in the Ice Fishing category of the ICAST 2022 New Product Showcase.

In addition, we can’t wait to show you the all-new Avid Panfish and Avid Walleye Series, Onchorsalmon and steelhead trolling rods, our next-generation SCIV+ Legend Tournament Inshore, Legend Tournament Musky, and Legend Tournament Walleye rods, as well as the all-new Legend Tournament Pike, a true, international series.