|ALEXANDRIA, VA (July 8, 2019) – The Recreational Boating & Fishing Foundation (RBFF) today released an analysis of state and national trends in fishing license sales confirming the effectiveness of R3 efforts on growth. The research, done in partnership with the American Sportfishing Association (ASA) and the National Marine Manufacturers Association (NMMA) and carried out by Southwick Associates, looks at license data and participation rates over a 25-year period.
Twelve states were selected to represent different rates of growth or decline in the number of licensed anglers. The study used multivariate approaches for analyzing data to identify which factors had the greatest effects on fishing participation rates. Here are the highlights:
“It’s clear that ramping up R3 efforts, among other things, has a direct, positive impact on fishing license sales,” said RBFF President & CEO Frank Peterson. “This research provides support for the critical R3 work we are encouraging our state and federal agency and industry partners to undertake.”
These findings show that there are specific actions that state agencies can make to positively affect license sales and participation rates, even in states with declining participation.
By determining which factors drive increases and decreases across states and then identifying those that can be influenced by state recruitment, retention and reactivation (R3) efforts, we can improve R3 approaches and strategies resulting in greater license sales and participation.
The full report is available online.
About the Recreational Boating & Fishing Foundation (RBFF)