Fish For Each Other Logo

Fish For Each Other, a website and subsequent social media campaign (#fishforeachother) aimed to support the fishing industry during the COVID-19 pandemic, launched today. Fishforeachother.com serves as a centralized hub, providing a way for people to support members of the fishing industry affected by COVID-19 and deliver ongoing fishing-related news and content. The unprecedented circumstances surrounding the pandemic have endangered the livelihoods of thousands working in the recreational fishing industry, along with many other sectors of the economy. The website…

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Yamaha Logo

Yamaha Motor Corporation, U.S.A.’s U.S.-based manufacturing subsidiaries gave production updates as each entity continues to work to prevent the spread of COVID-19. Actions to be taken by each subsidiary include furloughs, staff reductions, and in cases where regulations and conditions allow, a return to limited production to support essential businesses. All Yamaha U.S.-based manufacturing subsidiaries previously announced paused production on March 23, 2020. “The well-being of our employees remains a top priority,” said Bob Starr, Corporate Communications Manager for Yamaha…

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Aqua-Vu Underwater Screenshot

Somewhere in the mysterious land of sonar menus, hidden windows and secret subroutines lies a little known fish-finding function. Think of it as a super interesting on-screen app that can instantly help you locate and catch more fish. Rather than a rendered interpretation of fish and structure, live underwater video provides the final word on what lies beneath. As anglers continue to discover, their Lowrance, Garmin and Raymarine sonar-chartplotters offer the powerful ability to connect an Aqua-Vu camera and view…

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Keep America Fishing Hoo-Rag

In spite of COVID-19, many states still consider fishing an “essential activity.” We couldn’t agree more. Given that recreational fishing provides the health benefits associated with being outdoors, enjoying some time on the water – while keeping in compliance with the physical distancing recommendations for your area – is a great idea. What better way to stay covered than with a Keep America Fishing Hoo-Rag. These moisture-wicking, lightweight and comfortable multi-use bandanas can be worn in a variety of ways…

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Angler using Yamaha Motors

Yamaha Marine is announcing the continuation of its “Reliable Choice Sales Event” outboard retail promotion through April 30, 2020, to give consumers additional opportunities to save. “The disruption in the market caused by the spread of the COVID-19 virus made it harder for customers to take advantage of the ‘Reliable Choice Sales Event’ outboard retail promotion during March,” said Dale Barnes, Division Manager, Marketing, Yamaha U.S. Marine Engine Systems. “With this extension, customers now have until the end of April…

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