Yamaha Awarded for Excellence in Customer Satisfaction MIAMI–(BUSINESS WIRE)– Yamaha Marine Group announced today during Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. Yamaha has been the recipient of this award consecutively since its inception in 2001, an achievement no other outboard manufacturer can claim. In addition, Yamaha’s boat companies Skeeter® and G3® Boats received awards. Skeeter was…

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Jeff Sprague Joins The Bass Cat Family Rising FLW Tour star looks to continue upward trajectory MOUNTAIN HOME, Ark. – Bass Cat Boats recently announced the addition of FLW Tour pro Jeff Sprague to the company’s pro staff. The young Texas angler, a veteran of four Forrest Wood Cups and a former first responder, plans to run a Bass Cat Eyra on tour in 2018. Sprague has worked his way up through the ranks gradually, starting off in the Costa…

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NAVIONICS LAUNCHES POST-IRMA REMAPPING EFFORT South Florida Boating Community Empowered to Update Local Waterways Wareham, Mass. – Navionics, the leader in content and location-based services for the recreational boating market, is partnering with fellow industry leaders and the South Florida boating community to remap marine and inland waterways impacted by Hurricane Irma. When the hurricane passed through the area September 10, 2017 some marine resources were affected. Some shorelines and bottom contours were also changed. By working together, the remapping…

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Mercury Marine wins seventh consecutive Green Masters award FOND DU LAC, Wis. (Dec. 13, 2017) — Mercury Marine’s commitment to sustainability has earned the company the “Green Masters” designation from the Wisconsin Sustainable Business Council for the seventh consecutive year. Earning the Green Master designation places Mercury among the top 20 percent of the approximately 200 participating companies.  In 2017, Mercury received a sustainability score of 643 points, well above the necessary story to retain its Green Master status. The…

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Target Walleye/Ice Celebrates 3rd Anniversary With 75,000 Email Subscribers and 125,000 Readers BAXTER, MN — Target Walleye/Ice recently surpassed 75,000 subscribers to their popular twice-a-week emails about walleyes and ice fishing. After just three years, Target Walleye/Ice is now the No. 1 North American digital media property for these markets reaching more than 125,000 readers of each email. It’s also the No. 1 platform for walleyes and ice fishing on Facebook with 135,000 fans and Instagram with 43,000 followers. “All…

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