Angler Holding Bass Caugh on Northland Football Jig

Whether you’re on a natural lake, river, or reservoir, it’s common knowledge that rock, gravel, wood, and hard-bottom areas attract both brown and green bass in numbers and size. But to fish these areas takes just the right presentation. One of the top ways to snatch fish off ledges, rubble and craggy spots? Football head jigs, historically a big fish catcher on the pro tours and a go-to in boats of everyday anglers, especially early and late in the season…

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Berkly SlobberKnocker

Last month, anglers everywhere were invited to vote for their favorite new fishing product in the first-ever Anglers’ Choice Award competition. Of the 30 New Product Showcase winning products that debuted at ICAST 2022, Pure Fishing, Inc.’s freshwater hard lure – the Berkley Slobberknocker – is the winner. Produced by the American Sportfishing Association (ASA), ICAST – the International Convention of Allied Sportfishing Trades – draws thousands of tackle buyers and media members each July to the Orange County Convention Center in…

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St. Croix Rod – handcrafters of the Best Rods on Earth® for nearly 75 years – recently launched its completely reengineered Legend Tournament Musky, Legend Tournament Walleye and Legend Tournament Inshore series of American-made high-performance fishing rods. These all-new blue rods are built on new SCIV+ carbon blanks for even lighter and stronger performance and are finished with all-new premium componentry and ergonomics to elevate the angling experiences of musky, walleye and inshore anglers everywhere. To celebrate, St. Croix is…

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Prescription lens wearers who love fishing, boating and the outdoors lifestyle have long had a quandary when it comes to buying polarized sunglasses. Either they’ve had to make do with a single pair of glasses that simply can’t cover changing light and environmental conditions, purchase several pairs with Rx lenses in different tints to maximize outdoors vision options, or settle for bulky and unappealing after-market clip-on lenses that never look quite right. Enter Hobie Eyewear’s Duo Collection glasses, which feature…

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In a lot of ways, we can easily make walleye fishing too complicated, focusing our efforts on the hottest and most-publicized walleye techniques and tactics only to forget about walleye history. The problem is everybody’s doing the same thing. The sad reality is walleyes have become conditioned thanks to countless anglers bombarding pods of fish with traditional presentations. So, what’s the solution? Sure, you can bottom-bounce, but let’s face it, dragging lead isn’t all that much fun. In today’s age…

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