His boat is more of a laboratory. A vessel for transporting fishing’s equivalent of beakers, Bunsen burners and Petri dishes: rods, reels, line, and lures. Today’s featured scientist, Northland’s Joel Nelson, shares the results of his successful experimentation on walleyes. In this must-see VIDEO, Nelson shares data on crankbait rigging and size selection, fishing in the wind, playing the weeds, and a fantastic short essay on rod selection for your summer walleye fishing.

Northland’s Rumble Shad is almost like a son to Nelson. It’s cherished and he rarely he leaves the dock without it. The mid-running crankbait is available in three sizes with varying diving depths. All are formed of balsawood through the unique Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. Designed to imitate shad, perch, and bluegills, the Rumble Shad yields a tight action whether casted or trolled behind the boat. The Rumble Shad is available in a multitude of colors, from match-the-hatch patterns to bright and vibrant custom paint themes. Features premium short shank treble hooks and an oval split ring on the line tie.


  • Heat Compression Molding (HCM) Construction
  • Welded Through Wire Construction from tie eye to the tail
  • Individually Tank-Tested
  • Size #5 – 2 1/4″, 3/8oz, #6 hook (Depth 5-12ft)
  • Size #7 – 2 3/4″, 1/2oz, #4 hook (Depth 8-16ft)
  • Size #8 – 3 1/4″, 5/8oz, #3 hook (Depth 14-21ft)
  • Made from Premium Balsa