Keep America Fishing has launched a renewed and revitalized anti-litter campaign aimed at keeping our waterways clean, healthy and full of fish.

Many KAF supporters will remember signing the Pledge To Pitch It to recycle or properly dispose of worn out soft plastic baits. That program was such a success, we’ve decided to launch an expanded version.

The new focus is to educate the public on how to keep soft plastic lures on the hook while they are being fished. These new and innovative techniques to retain lures, combined with proper disposal once a lure has been used, will help keep our waterways free of litter.

A key part of the new campaign is a brand new website. The new site features videos from pro anglers such as Kevin VanDam, Mike Iaconelli, John Crews and Brent Ehrler sharing their tips and tricks for keeping their lures properly presented and in front of fish.

Check back on the website regularly because new videos and content will be posted over the next few months.