Lauri Rapala started creating lures after he spent hours, days, months observing fish and what they go after when they are hungry.  He noticed that they will 9/10 times go after schools of minnows and eat the one minnow that it could find that had just a little off-centered wobble.  He then started trying to carve the perfect wobbly minnow so he would no longer have to spend time baiting lines.  In 1936, he perfected his first successful lure from cork with tin foil from chocolate bars as the outer surface under the protective coating.  He continued developing better lures year after year which led to what we have today from Rapala.

The whole team here at Head2Head has gotten behind Rapala and their amazing history and we hope this relationship continues to grow for many years.

More information about Rapala can be found on their website:

More information about Head2Head fishing and upcoming events can be found on our website: