|New research provides key findings and recommendations for recruiting, retaining and reactivating (R3) anglers
ALEXANDRIA, VA (October 30, 2019) – The Recreational Boating & Fishing Foundation (RBFF) today announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation (R3). With support from the Multistate Conservation Grant Program, RBFF worked with Responsive Management to conduct national surveys and focus groups with U.S. residents and R3 professionals, with the intent of developing actionable strategies for angler R3.
With key recommendations, RBFF aims to assist state fish and wildlife agencies with actionable strategies for angler R3 that respond to changing demographics and new technologies.
Key findings and recommendations from this R3 research:
Support and expand urban fishing programs.
Include diversity in images & communications.
Promote local fishing opportunities.
Target angler R3 efforts toward outdoor recreationists, particularly boaters and campers.
Emphasize nature and family and friends in angler outreach efforts.
Streamline license offerings to keep the process simple.
Retain & reactivate traditional license buyers.
“We’ve said for years that R3 is critical to our 60 in 60 goal and to the success of our industry,” said RBFF President & CEO Frank Peterson. “Now, we have clear actions state agencies can take to better recruit, retain and reactivate anglers and boaters, including using inclusive messaging to welcome new and diverse audiences to the water – a theme our recent Marketing Segmentation Study echoed.”
While RBFF has highlighted these seven key findings and recommendations, the full report and infographic contain even more insights and implications for angler R3 efforts. Namely, the demographic trends called out in the full report will continue to have important implications on fishing participation for years to come.
About the Recreational Boating & Fishing Foundation (RBFF)