The new format and concept on bass fishing, the Bass Pro Shops and Cabela’s North American Bass Challenge (NABC) bring together some of the best premier events for anglers everywhere. Multiple events anchored by the historic 31st Annual Sturgeon Bay Open Bass Tournament May 14-15, 2021.

In addition to the same stellar payouts the Sturgeon Bay Open Bass Tournament (SBOBT) has always had, and the all-new and bigger Ranger RT 198 with Mercury 150hp outboard up as the top prize we are happy to announce that because the SBOBT is a Ranger Boat Dealer Trail sponsored event by Pamp’s Outboard, the top eligible team, per the Bass Pro Shops US Open rules, from the SBOBT will advance to the Bass Pro Shop sUS Open and fish for their share of a 1 MILLION dollar payout!

Once again set for its traditional annual weekend after Mother’s Day which is May 14-15 this years event will be held out of Sawyer Park and will continue to feature the aspects anglers have come to expect, including, the same great 90% payback, a portion of every entry fee goes to SBOBT committee charities and conservation projects and of course the new Ranger boat powered by Mercury as the top prize, raffles, prizes, NOW with national television coverage and more!

North American Bass Challenge (NABC) falls under the Federation Angler group of fishing companies with over 40 years of industry expertise.

The Federation Angler team developed the concept of the North American Bass Challenge to provide anglers with large, standalone premier events of different types and formats, some of them long-established, others brand-new competition with the opportunity to fish with family and friends, and all with the chance to win large payouts and big prizes. “You will see a couple of different types of events under the new NABC flag. Including team events like the Sturgeon Bay Open Bass Tournament and even Big Fish events and other specialty events that focus on fun for all and annual trips to compete in and win big.” The North American Bass Challenge is raising the bar with new concepts for anglers – Steller Payouts, No Circuit to Travel or Points to Track, no membership is required to participate, Have Fun, WIN BIG!

Check out the website for full details.

MORE events are being added, a full schedule of events for the Bass Pro Shops and Cabela’s North American Bass Challenges will be published soon. With the support of some of the biggest names in the tournament world, like Ranger Boats, Mercury Marine, T-H Marine, Bass Pro Shops, and Cabela’s, the all-new North American Bass Challenge events will look to provide an experience everyone can enjoy.

Based in Ponca City, Oklahoma, the Bass Pro Shops and Cabela’s North American Bass Challenge offers something for everyone and all income levels. It is open to anglers from all walks of life, regardless of club or sponsor affiliation. Along with an overall annual payback to anglers well in excess of 100 percent a portion of each entry fee is donated to fisheries conservation and matched by the NABC and other conservation organizations up to 3-to-1 in support of bass conservation projects anywhere the North American Bass Challenge does business.

Visit, email,, or call (580) 765-9031.