Challenge and crisis create “learning moments”, and the first half of 2020 has offered our great nation a wealth of teachable lessons. Any American remotely paying attention now understands quite well the importance of domestic production of goods. From the critical PPE and supplies necessary to respond to a global health pandemic to the day-to-day products that support our normal lives and livelihoods, “Made in the USA” has taken on new levels of meaning and importance for many Americans.

After a nearly 6-week shutdown – like many American workers – the employees at St. Croix Rod Factory in Park Falls, Wisconsin are happy and grateful to be back at work. And, as America celebrates its 244th year of independence, St. Croix is taking the opportunity to celebrate its 72ndyear of handcrafting the Best Rods on Earth® right here in the USA – for the benefit of anglers at home and around the globe.

St. Croix’ s Premier Series of rods has been the top-selling family of American-made rods for over a decade running. “I know these rods have a special place in the minds of my team members, because Premier has been in production in Park Falls longer than any other,” says St. Croix Production Supervisor, Brandi Schmidt. “When we see Premier rods on the schedule, it resonates that there have been over 60 years of Premier rods coming through this factory. There is a real sense of pride to make sure that the rods we produce today live up to that name and that legacy.”

How can anglers celebrate 72 years of domestic fishing rod production along with St. Croix and its employees? “That’s easy!” says Schmidt. “We just want you to go fishing, and take someone new to the sport with you if you can. And if you need a new fishing rod, we sincerely hope you’ll consider one of ours. I know each one of the 32 people who touch each rod leaving this factory, personally. Each one of them takes great pride in their work and wants you to experience how our technologies, materials and craftsmanship come together to elevate your fishing experience.”

Celebrate with Free Shipping on St. Croix Premier Series Rods

Offering 67 distinct spinning and casting models for everything from panfish to musky, powerful, sensitive and classically styled Premier Series rods are proudly handcrafted in Park Falls, Wisconsin and give anglers the upper hand in almost any angling situation. Shop now and receive free shipping on select St. Croix Premier rods, now through July 15.


Like the rods? You’ll love our lifestyle apparel. Shop now and receive the special price of $17.76 on St. Croix’s “Handcrafted” Cap (normally $22.99) or “”Handcrafted” Tee (normally $24.99), now through July 15!