Given current concerns over COVID-19 and out of an abundance of caution, St. Croix Rod last week announced a change to its incredibly popular Customer Appreciation Day (CAD) event for 2020. The makers of the Best Rods on Earth® will hold a three-day Virtual CAD event, June 18-20.

Here’s what anxious St. Croix anglers can expect:


Three days only, starting at 7:00AM Central on Thursday, June 18 and ending 8:00PM Central on Saturday June 20. Come and go online as you please!


Online at


Live, interactive webinars from St. Croix pros; on-demand virtual seminars; super deals on St. Croix rods, reels, combos and apparel; free and fun product giveaways and more!

Live, Interactive Webinars from St. Croix Pros

Join several of St. Croix’s top fishing pros for a variety of informational webinars throughout the three-day Virtual CAD event. Bring your questions, as these live webinars are interactive! Webinar schedules will be posted and updated at Can’t make the webinar you want to attend? Don’t sweat it, all webinars will be recorded and available for later viewing by those unable to participate live. Tentative webinar speakers and topics include:

Thursday, June 18

10:00AM Central: Joel Nelson – Big Rods for Panfish @joelnelsonoutdoors

3:00PM Central: Rich Tudor – Wreck Fishing @saltwater_experience

6:00PM Central: John Balla – Walleye Plastics @jbwalleye

Friday, June 19

10:00AM Central: Brian “Bro” Brosdahl – Alternative Panfish Techniques @brianbro2

3:00PM Central: Steve Heiting – Suicks: A New Take on a Traditional Bait @steveheiting

6:00PM Central: Justin Carter – Inshore Fishing @fishmindedcharters

Saturday, June 20

10:00AM Central: Dan Johnston – Fly Casting 101 @stcroixrods

1:00PM Central: Derek Hudnall – Finesse Baitcasting Techniques for Fishing @derek_hudnall_fishing

3:00PM Central: Alberto Knie – Extreme Measures for Big Fish @crazy_alberto-knie

5:00PM Central: Special guest speaker to be announced!

Visit for updates on specific webinar scheduling.

On-Demand Virtual Seminars

The St. Croix Engineering Team will also offer two on-demand virtual seminars that will be available to CAD participants at any time throughout the three-day event. Engineer Gavin Falk will discuss care and maintenance tips that will keep your fishing rods looking and performing great, while Engineer Jason Brunner will explore and explain the various St. Croix design, materials and manufacturing technologies that combine to elevate the performance of our rods and set St. Croix apart from other fishing rods on the market.

Virtual CAD Deals on St. Croix Rods, Reels and Combos

Anglers who have attended previous CAD events know that it’s a special time to take advantage of super, once-a-year deals on an incredible variety of St. Croix rods, reels and combos. For its first-ever virtual event, St. Croix is pulling out all the stops to make it easy for anglers to get the gear they’ve been wanting at a fantastic price.

For the first time ever, St. Croix’s incredibly popular B-Stock rods will be offered for sale online. Normally reserved exclusively for sale at the St. Croix Factory Store in Park Falls, all available B-Stock rods will be offered at low, Factory Store pricing throughout the three-day Virtual CAD event. B-Stock rods are new production rods that St. Croix considers to be aesthetically imperfect (maybe the St. Croix decal is slightly off-center, or perhaps the check winding on one of the guides isn’t even… you get the idea), and represent a great opportunity for anglers to increase their St. Croix rod arsenal at a super price!

THURSDAY THE 18TH IS COMBO DAY! Anglers attending Virtual CAD will also find exceptional deals on St. Croix/Daiwa Reel combos. Thursday only, St. Croix will include a Daiwa Revros spinning reel at no charge when anglers purchase a select Reign, Triumph, Premier, Mojo Bass or Mojo Yak spinning rod. St. Croix will include a Daiwa Legalis reel at no charge when anglers purchase a select Legend Glass rod. And for baitcast anglers, St. Croix will offer a Daiwa CC80HS reel at no charge when anglers buy a select Reign or Mojo Bass casting rod. Thursday combo deals are limited to available stock; when the inventory is gone, so are the deals!

FRIDAY THE 19TH IS APPAREL DAY! A great selection of in-stock St. Croix apparel will be offered for sale at special CAD pricing on Friday only. Anglers can expect to score super deals on a wide variety of retired and current St. Croix lifestyle apparel, but are encouraged to act fast; deals are limited to available stock.

SATURDAY THE 20TH IS ICE AND REEL DAY! Saturday only, Customer Appreciation Day visitors will enjoy never-before-seen pricing on select St. Croix ice rods, as well as special CAD pricing on all remaining Daiwa spinning and casting reels.

FREE SHIPPING ALL THREE DAYS! Virtual CAD participants will enjoy free shipping on all orders shipped within the Continental US! All specially priced rods, reels, combos and apparel with free shipping will be specifically listed for sale at

Exclusive Virtual CAD Apparel Specials

St. Croix anglers love our rods, and they feel the same way about our apparel. We’ve picked out two great St. Croix tees plus a St. Croix hoodie that we’re making available to Virtual CAD attendees at crazy low prices. These special apparel items will be available for sale throughout the three-day event at

Great Virtual CAD Giveaways!

Even though the event is online, you can’t have Customer Appreciation Day without a generous offering of fun, customer giveaways. Entering is fast and easy, and information on specific product giveaways will be posted each day

“We’re committed to making Virtual CAD something that’s really exciting and adds new value to the overall event for our customers,” says St. Croix Director of Marketing, Jesse Simpkins. “We’re going to pull out all the stops, just like we always have to make sure our customers know how much they are appreciated. It’s been a challenging few months – not just for St. Croix, but for nearly every business and most individuals,” Simpkins continues. “Appreciation is in the name of this event because it exists to celebrate the fact that it’s our customers who have kept our company afloat and in business for over 70 years now. We’re feeling the love and appreciate it now more than ever, and we’re looking forward to seeing everyone online during the Virtual CAD event June 18-20.”

Anglers can learn more and stay up to date with planning for this year’s first-ever Virtual Customer Appreciation Day event by following St. Croix on Facebook and Instagram, by subscribing to the St. Croix Enewsletter, or by checking back regularly at