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Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase. The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in…

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Humminbird

Humminbird MEGA Live® received the award for best electronics at the ICAST 2021 New Product Showcase, currently underway in Orlando, Florida, as voted on by fishing media and retailers. This new sonar technology, which rounds out the One-Boat Network®  to give anglers the best-equipped boats on the water, delivers unparalleled clarity and detail of MEGA Imaging® in live action. MEGA Live Imaging technology allows anglers to see fish and structure in real time, even watching fish on screen as they move or…

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Yarcraft Boat

A brand new 219 TFX made quite the splash during its debut over the winter months, earning an innovation award and exceeding public expectations along the way. On May 1st, the flagship model from Yar-Craft won a second award from Boating Magazine as one of the Top Products for 2020. Redesigned internal assemblies including an all-fiberglass transom that extends the entire width of the boat, along with several interior improvements were key details that caught the attention from one of…

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Saltwater boat with Mercury Motors

As Mercury Marine employees pack up boats and exhibit materials on the heels of a successful Miami International Boat Show, the company’s marketing team will also be packing up some additional “hardware” to bring home. During the show, the Marine Marketers of America (MMA) honored Mercury Marine with three 2019 Neptune Awards for Marine Marketing Excellence. “This is icing on the cake. At a Miami International Boat Show that featured more Mercury outboard engines in exhibits and on the water…

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NPAA Award Recipients

The National Professional Anglers Association (NPAA) awarded top honors to several members of the professional angling community at its 2020 conference last month. The awards were bestowed to one individual in each of the following categories: Member of the Year, Supporting Partner of the Year, Future Angler Educator of the Year. Lance Valentine – NPAA Member of the Year – Each year, the NPAA recognizes member contributions to bring awareness to the sport of fishing, enhancing professional skills, angling skills…

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