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With the advent of social media, anglers around the globe now know about the International Convention of Allied Sportfishing Trades – better known as ICAST – the world’s largest recreational fishing industry trade show. Even though it’s still an industry only trade show, this August, anglers everywhere are invited to join in the excitement that defines ICAST and pick their favorite new product for the ICAST 2022 Anglers’ Choice Best of Show Award. Produced by the American Sportfishing Association (ASA),…

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Yamaha Logo

At the Miami International Boat Show® today Yamaha’s U.S. Marine Business Unit accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim. “Customers are the driving force behind…

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Mercury Marine Award

For the 11th consecutive year, Mercury Marine, a division of Brunswick Corporation (NYSE:BC), has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC). Once again, Mercury achieved a score within the top 20% of all applicants to earn the designation. The Green Masters Program measures companies on a broad range of sustainability categories ranging from energy and water conservation to waste management, community outreach and education. In addition, companies are evaluated in the contexts of transportation, supply chain,…

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Mercury Marine

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today was named a 2022 Consumer Electronics Show (CES) Innovation Award honoree in the Vehicle & Transportation category for the V12 600hp Verado outboard engine. This is the second consecutive CES Innovation Award for Mercury. In 2021, Mercury’s 1st Mate Marine System technology won in two categories, earning the Best of Innovation designation in the In-Vehicle Entertainment & Safety category and the CES Innovation Award honor in the Vehicle Intelligence &…

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ICAST Logo

Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase. The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in…

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