News
Marketing Director Bagley Baits

Northland is in a clear uptrend. The recent surge started in 2019 with the onboarding of fishing industry veteran Gregg Wollner as CEO to captain the burgeoning brand. Less than a year later Northland acquired the fabled fishing brand Bagley, expanding into premium hardbaits. Rep groups have been added, too, not to mention a constant stream of innovative product introductions. And now, the historic brand has harnessed the progressive marketing knowhow of industry ace Mike Anselmo. “I have known Mike…

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Largemouth Bass Underwater

Northern natural lakes are often overlooked in the bass fishing hierarchy. Disappointing, too, because the mass of bass and weights would shock many. 4 to 5-pound largemouth and smallmouth bass are commonplace, buffered by even larger fish. And the rich coloration alone of northern bass is a visual marvel. With that in mind, Bagley proudly sponsors the Classic Bass Champions Tour, a regional tournament series fished by some of North America’s best bass sticks. In this fast-paced video, Bagley captures…

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Matt Becker

It was a long time coming for 2018 Rookie of the Year and Bagley pro, Matt Becker, who capitalized on the lake’s herring spawn to fill his live well each day. Winning by just over two pounds, it was the first career MLF Series victory on the Tackle Warehouse Pro Circuit for the Finleyville, Pennsylvania native. Becker took home a big trophy and $137,500 for the win. “Practice was a little different. It wasn’t the best. I found some fish…

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Bass Angler on Stage

Bagley is proud to announce that Kenora, Ontario-based bass pro Jeff “Gussy” Gustafson is officially a member of its pro staff for the upcoming 2021 season. “I’m very excited to be part of the Bagley Bait Company pro staff. They have a long history and for me part of the excitement is just going to be the resurgence that Bagley is going to have in the coming years as part of Northland Fishing Tackle. I’ve been with Northland for years…

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Saltwater Anglers Cast Spoons

“There’s gold in them thar bays,” spoken as a play on words of Yosemite Sam’s famous cartoon quote. In the case of winter and early spring saltwater fishing, it means tie on gold-hued lures and hit the motherlode of inshore species. Gold baits have a long and storied history with inshore anglers. In fact, gold is the defacto color for many guides and seasoned anglers from winter into spring; specifically, metallic gold, as in saltwater strong spoons and spinnerbaits. Keep…

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