News

After decades working the circuit of mom and pop baitshops to big box retailers across the Ice Belt, Brian “Bro” Brosdahl will be taking his renowned ice fishing tour online. Thanks to the magic of Facebook Live, anglers across the country will have the opportunity to interface with some of the most knowledgeable ice fishing personalities in the business via Frabill’s sponsored “College of Ice”. From ice fishing legend Bro, to seasoned guides to factory and retail experts, there will…

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Walleye on Northland Bait

Northland Fishing Tackle and the Bagley Bait Company are proud to announce the expansion of their established rep group Sokol Associates’ territory, effective October 1, 2020. “Jon Sokol and his team have grown our business in their existing territory and now is the time to strengthen our partnership nationwide,” says Northland/Bagley President and CEO, Gregg Wollner. “These are unprecedented times in fishing tackle sales and participation. I look forward to working with Jon and his team to foster Northland and…

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Northland Fishing Tackle and the Bagley Bait Companyannounce the addition of outdoor-specific marketing group, Traditions Media, to its team, effective October 1, 2020. “As fishing continues to reach new audiences and with license sales on the upswing, we look for every opportunity to communicate our brand messaging,” says Northland/Bagley President and CEO, Gregg Wollner. “I’ve known Noel Vick and the Traditions Media team for many years and admired their work. They are simply the best at what they do. I’m…

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Bagley Baits Logo

Northland® Fishing Tackle CEO Gregg Wollner announces the acquisition of Bagley® Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Bagley Bait Company will transition operations to Northland’s headquarters in Bemidji, Minnesota. Along with Bagley Bait Company, legendary lure designer Jarmo Rapala now joins the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland.  “Working with Jarmo will allow us to extend the Northland brand with innovative…

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